Postcards designed by the Armando Testa firm (ostensibly) to promote good behavior in church.
San Dalo, patron saint of summer footwear, reminds churchgoers that they should be properly attired, while San Dwich, about to garnish his panino with ketchup, admonishes the faithful that gum chewing and eating are not acceptable in church.
San Itario, patron saint of hygiene, pulls a toilet flush chain, suggesting that unnecessary noise should be avoided, while San Gria, with her pitcher of fruited-wine, conveys the message that the pious should attend mass only when sober.
By ADCI Promocards. Postcards are distributed free of charge in participating restaurants, bars, and pizzerias throughout Italy.
Art direction by Laura Sironi, text by Maria Meioli, and creative direction by Michele Mariani.
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