If you can’t imagine that there’s a beer that can be drunk while driving, then you clearly haven’t encountered Drive Beer, a newcomer to the Italian market. At only 2.5% alcohol, the maker suggests that it’s a mild beer that’s perfect for drivers and for the young. They claim after imbibing two 33 centiliter bottles your blood alcohol level will still be the limit legal for driving.
They’re big sponsors of car races and motocross events and are endorsed by Formula 1 champion Giancarlo Fisichella. Their yellow and black print ads feature a giant tire and the motto “so much taste, the right amount of alcohol.”
