As part of Louis Vuitton’s efforts to use conceptual architecture to make each of their stores a unique showcase for their stylish goods, a new Vuitton store has just appeared on Rome’s Via Condotti. The front entry a plasma screen staircase that plays technicolor tricks on the eye. Over the course of just a few minutes, the stairs can transform themselves into cascading water, trailing vines, or even a classic Louis Vuitton trunk. Crowds gather to watch the spectacle; tourists and passersby are spellbound.
The store’s design is based on a concept developed by architect Peter Marino.
