Archive for July, 2007



17
Jul

In the Spotlight

Summer Solstace at the Pantheon

In the 120s AD, the Roman Emperor Hadrian built the Pantheon, a temple that was dedicated to all the Roman deities, but was likewise meant to impress its mortal visitors.

One glance at the Pantheon’s facade would have convinced most ancient Romans that the structure was a typical rectilinear temple quite like the numerous sacred buildings found in the Roman Forum and scattered throughout the city, for as with most Roman temples, its porch is constructed in the post-and-lintel style with massive granite columns that support the roof.

The normality of the building’s facade does little to bely the wondrous structure inside, and so visitors - ancient to modern - who enter the temple get quite a surprise: the seemingly predictable post-and-lintel porch gives way to a circular interior some 30 feet in diameter that is capped by a dome rising 142 feet above the floor. The engineering of the structure alone is enough to blow the mind and in the second century AD it must have had that effect quite commonly for a dome of this proportion had never before been built (it weights 5000 tons).

Time had not mitigated the Pantheon’s effect. The number of tourists who enter its doors each and every day attest to the fact that its appeal has increased over the course of the past 1900 years. Like so many others, we love to visit the Pantheon. We even argue that the Pantheon should be visited each and every day. In part that’s because the light in the building changes and shifts constantly. An oculus at the center of the dome emits a disc of light that dances its way across the building over the course of each day. And, because the sun shifts in the sky over the course of the year, the trajectory of the disc of light changes through the seasons as well.

We enjoy the Pantheon most in the summer - the only time of year in which that ethereal disc of light falls onto the colored marble floor. And recently one of our many Pantheon-related dreams came true. We found ourselves alone in the building. We managed to linger as the guards chased the last visitors out the massive bronze doors. And we managed to snap an image of that perfect disc of light surrounded not by masses of admiring visitors, but only by the stillness and perfection of this oh-so-perfect ancient building.

See more Pantheon and Rome images @ our Rome With A View Photo Blog and buy Pantheon greeting cards and postcards @ the Rome With A View Store.

Summer Solstace at the Pantheon

15
Jul

Absolut Fashion Animal

Absolut Costume National

In 1987, Ennio Capasa launched his launched his first ready-to-wear and shoe collection in Milan, calling it Costume National. This summer he’s teamed up with Absolut Vodka to produce a limited edition bottle available in Italian stores from June to October.

The utterly hip black bottle is aimed at fashion animals eager to restyle their bars or their freezers. We love it. We’re running out the door to get our own and we’ll be serving e-cool cocktails for everyone as soon as we return!

15
Jul

Relaxing By the Pool

This week promises to be hot in Rome and we find ourselves absolutely longing for a watery retreat like the one in this ad for swimming pool design firm Piscine Castiglione near Milan:

Swimming Pool Couch

Just as wonderful is the matching coffee table:

Swimming Pool Table

Unfortunately, these luxurious pieces of furniture are nothing more than publicity stunts, but should they become available for purchase, we’re first in line!

15
Jul

Back to the Future

We always love Diesel’s advertising, but we’re particularly enamored of their newest ad campaign, Human After All, which aims to show us what our highly styled lives will look like in the future. They’ve taken uber-human moments and set them in a not-so-distant world.
Diesel's Human After All Ad Campaign

A goodbye kiss before being transported to the evening’s next hip locale

Diesel's Human After All Campign

The difficulties of flipping pancakes in a gravity-free environment

Diesel's Human After All Campaign

Flight delays in an interplanetary airport

Diesel's Human After All Campaign

An ugly breakup in Diesel’s version of Gotham City

15
Jul

Be a Good Sport

Ads for Sky Soccer

These fabulous ads proclaim that the Sky network’s coverage of soccer is equal opportunity in every way. To our minds, the most important question is “where can we buy those shoes?”

Advertising Agency: 1861 United, Milan, Italy; Art Director: Peppe Cirillo; Photographer: Michele Gastl

12
Jul

The Pot Calling the Kettle…

Alessi Pasta Pot

Honestly, we don’t find it such an imposition to cook our pasta in one pot while stirring our sauce in another. In fact, on a good day we revel in dirtying as many pots and pans as possible while cooking the abundance of fresh and delicious Italian ingredients available in Rome. But not so for superstar chef Alain Ducasse who has decided that too many pots spoil the pasta and has teamed up with designer Patrick Jouin and the Italian design gurus at Alessi to create the Pasta Pot, a specially designed cooking vessel that lets you cook pasta and sauce all at once.

Ducasse, who provides recipes on the Alessi website that enable successful use of the new pot, explains our need for this new and innovative way of cooking pasta:

The integrity of an ancient cooking method adapted to the necessities of modern life: that’s what the Pasta Pot gives you. With this type of cooking, called ‘by concentration’, the starch keeps the pasta together and the undiluted flavours retain their intensity. The result is a wholesome, natural, exceptionally tasty dish that’s quick and easy to prepare.

The Pasta Pot by Alessi

And Alberto Alessi chimes in with commentary that explains more precisely how the pot works as he revels in the beauty of its design:

Every step of the cooking process is amalgamated: first you put the dry pasta in the “Pasta Pot”, sautéing lightly if you wish; then the various ingredients of whichever sauce you wish to make; then last comes water or broth, all at once or gradually, cooking everything together with the specially designed cover, stirring occasionally. In just a little more time than normally required to boil the pasta according to the classic method, your pasta with sauce is done. And preparation has required only a single pot, which you can – indeed must – bring to the table and serve directly from its special trivet.

09
Jul

Valentino at the Ara Pacis

A few photos from the stunning Valentino exhibit at Rome’s new Ara Pacis Museum. The exhibit opened to the public yesterday and can be visited through 28 October 2007. We can’t say that we loved every one of the fancy frocks, but the show is a spectacle not to be missed.

Valentino Exhibit at Rome's Ara Pacis

A procession of women clad in white appears to enter the museum as a chorus of red-dressed women pay homage to the Ara Pacis, an Altar of Peace, built for Rome’s first emperor, Augustus, between 13 - 9 BC.

Valentino Exhibit at Rome's Ara Pacis

The exhibit - which features 300 dresses designed by Valentino over the course of his 45-year career - defines Valentino’s place in Rome’s long visual history, for it juxtaposes his oh-so-classical fashion with the idealized figures featured in the relief sculptures on the Ara Pacis.

Valentino Exhibit at Rome's Ara Pacis

Just as the Ara Pacis was created to celebrate Augustus’s triumph return to Rome after an empire-building campaign in Spain and Gaul, so the Valentino exhibit honors Valentino’s return to Rome. For the first time in seventeen years, the emperor of style presented his new haute couture collection in the Eterna rather than in Paris.

Valentino Exhibit at Rome's Ara Pacis

And, just as the Ara Pacis - with its elaborately carved relief sculptures - was meant to celebrate the Golden Age that was the product of the peace brought to Rome by Augustus in the first century BC, so too the Valentino show is a reminder of the dolce vita years in which Valentino began his career.

Valentino Exhibit at Rome's Ara Pacis

For more photos of Valentino’s retrospective at the Ara Pacis, visit Rome With A View

07
Jul

The Temple of Venus & Valentino

In the early second century AD, Rome’s most architecturally talented emperor, Hadrian, built a massive temple near the Colosseum and dedicated it to Roma, the divine personification of the city, and to Venus, the goddess of love and beauty.

Valentino's Party at the Temple of Venus & Rome

Last night the gigantic podium of that temple played gracious host to an off-the-chart party thrown by the emperor of style, Valentino. Forty-five years ago, the young designer made Rome the home of his fashion house. Since then, his reputation has gone global. This weekend he is celebrating his long relationship with the Eterna with a gala of the type that hasn’t been seen here since the fall of the Roman Empire. (In return for the privilege of using the temple as an extravagant party venue, Valentino has donated 200,000 euro for the restoration of the structure. Minister of Culture, Angelo Bottoni, says that the work made possible by these funds is already underway.)

Valentino's Party at the Temple of Venus & Rome

In preparation for the imperial event, Oscar-winning set designer Dante Ferretti got the opportunity to recreate ancient Rome with his own special effects. Rising to the occasion with aplomb, he erected fiberglass Corinthian columns on the temple platform and in an impressive spectacle that would have amazed even the ancient Romans, these were slowly illuminated as the sun set behind the Roman Forum. The stage set made clear the fact that it wasn’t just Valentino receiving homage at this party, however. The designer aptly shared his accolades with Venus, the goddess who brought beauty into the world, for from a giant niche facing the Colosseum, a colossal and nude Venus gazed enviously across the designer-clad crowd of 300 who dined and danced in the cool evening air.

Dancers at Valentino's Party at the Temple of Venus and Rome

Just before midnight, Venus and Valentino were further honored with an acrobatic performance staged between the Temple platform and the Colosseum. Women dressed in Valentino Red and suspended on invisible cables ascended into the stratosphere to the tune of Ave Maria. Once aloft, spotlights illuminated their flowing gowns and sinuous movements as they performed an ethereal dance while the haunting voice of Maria Callas singing Norma wafted across the eternal landscape.

Dancers at Valentino's Party at the Temple of Venus & Rome

As the women in red reentered our atmosphere, an astounding display of V-inspired fireworks exploded against the backdrop of the Colosseum. Traffic stopped and a crowd of plebeian spectators gathered to admire this highly choreographed pyrotechnic display, after which Valentino’s departing guests were whisked off to their limos by means of golf-cart litters.

Fireworks for Valentino at the Temple of Venus & Rome

06
Jul

Worship at the Altar of Beauty

Valentino Exhibit at Rome's Ara Pacis

The 2007 Fall/Winter haute couture shows have begun in Paris, but Italian designer Valentino is leaving that scene behind, choosing instead to show his new collection in Rome where he will also stage an elaborate three-day celebration of his 45th anniversary as a stylist. The move from France to Italy is the designer’s way of paying homage to the Eternal City, both for receiving him so enthusiastically when he began his career half a century ago, and for the changes that have taken place across the Eterna in the past decades, turning it into a world-class cultural center: “I think of Rome not as a fashion capital but a culture capital,” he said. “I’ve come back after all those years in Paris because I think it was only right to show affection for the city that adopted me almost 50 years ago.”

Valentino Exhibit at Rome's Ara Pacis

The fashion show and its accompanying celebrations commence this weekend and Valentino has promised to turn heads with “the biggest show the fashion world has ever seen”. Festivities begin with the inauguration of the exhibit, “Valentino: 45 Years of Style,” in Rome’s new Ara Pacis Museum. Some 300 of the designer’s dresses will embellish Richard Meier’s starkly modern new museum, wittily surrounding the Altar of Peace created for the first Roman emperor, Augustus, between 13 and 9 BC. Though the exhibit does not open to the public until 8 July, we’ve managed to sneak a few photos of luxuriously-clad mannequins admiring the oh-so-classical ancient altar.

Valentino Exhibit at Rome's Ara Pacis

Other events include a massive party on the ruins of the second-century Temple of Venus & Rome near the Colosseum, where Oscar-winning set designer Dante Ferretti has spent the past weeks creating a stunning temporary reconstruction of the building. In exchange for use of the site, Valentino has donated 200,000 euro for restoration and preservation of the temple.

The new haute couture collection will be shown to 1000 guests in the beautifully frescoed fifteenth century complex of Santo Spirito in Sassia, near Saint Peter’s Basilica, and will be followed by a gala dinner in the Villa Borghese.

Valentino Exhibit at Rome's Ara Pacis

The star-studded guest list includes government and city officials, friends, celebrities, clients and leading figures from the international press. Among those confirmed by Valentino include Gwyneth Paltrow, Sarah Jessica Parker, Claudia Schiffer, Donald and Melanie Trump, Elle Macpherson, Meryl Streep, Princess Caroline of Monaco with Princes Andrea and Pierre Casiraghi and Princess Charlotte, and Rupert Everett. Valentino’s office touts the event as a boon to the Roman economy, for some 250 waiters, 250 drivers, 200 security staff, 130 people involved in the staging of the events, 100 organizers, 60 hostesses, 20 cooks, and 20 sommeliers will be employed.

Valentino Exhibit at Rome's Ara Pacis

For more photos of Valentino’s retrospective at the Ara Pacis, visit Rome With A View

04
Jul

We Who Are About To Play…

Via Gamespot, 2404 and Gods & Heroes: Gods & Heroes: Rome Rising

You don’t often get to use the phrase “Friends, Romans, countrymen” when playing a massively multiplayer online role-playing game, but you will when Perpetual Entertainment and Sony release Gods & Heroes: Rome Rising later this year. Like other MMORPGs, Gods & Heroes will give players the chance to explore a virtual world populated with thousands of other players.

Gods & Heroes: Rome Rising

Gods & Heroes is about the epic struggle that ensues when the Telchine gods - the predecessors of Roman gods such as Jupiter and Venus - reappear in the world. Players will create heroic characters who are descendants of the Roman gods:

  • Soldiers serve Minerva or Mars
  • Gladiators serve Fortuna or Jupiter
  • Scouts serve Diana or Apollo
  • Nomads serve Nemesis or Mercury
  • Priests serve Juno or Pluto
  • Mystics serve Trevia or Bacchus

Heroes fight against the Telchine usurpers armed with weapons and abilities granted by the deities. Along the way, players also battle iconic enemies including the Gauls, Greeks, and Samnites, as well as mythological creatures such as the Cyclops, the Minotaur, the Hydra, and Medusa.Gods & Heroes: Rome Rising

Why make ancient Rome the subject of a new MMORPG? The Gods & Heroes makers give the following explanation:

When one stops to think about Rome and her influence throughout time, one comes to realize that the culture, the mythology, and even the very city of Rome has played an enormous role in today’s society. Their structures still stand, their way of life has influenced everything from our buildings and structures (aqueducts, anyone?) to the way we think and write. Not to mention that their history is the stuff of legend.

Their history and myth has had a deeply profound effect on the way we tell stories today. Famous historian and writer, Joseph Campbell talked about how the Hero’s Journey is the foundation of nearly all our storytelling today, in his (very) famous book, “The Hero’s Journey.” This mythology is so profound, in fact, that it can be spotted in almost every single Disney film, and the underlying structure is prevalent in all of our story-based media.

When one really examines the Romans, history comes to life through adventure and sorrow. There’s something magical about that, and there’s something that sets it apart from many other civilizations and it’s that magic we want to capture and bring to you, the player.