Archive for August 18th, 2007

18
Aug

Well-Heeled Wine

Bootleg Wines

Amidst the fanfare and excitement of New York’s 2005 Fashion Week (yep, this is dated news but we LOVE the clever name and sexy label), Click Wine Group announced the debut of an Italian wine collection under the sexy and hip label, Bootleg, at a high energy “Runway of Wine” fashion show. The stylish new brand, created in partnership with Italian wine importer Small Vineyards, marked the first time that five estates from five different regions of Italy have been united under a single wine brand, and each contributed a single wine that best represented their climate, terroir and winemaking expertise. The wines are:

  • Pinot Grigio by Tenuta Setten Estate (Veneto)
  • Sauvignon Blanc by Trevisiol Estate (Friuli-Venezia Giulia)
  • Chianti by Castello Sonnino Estate (Tuscany)
  • Southern Red (a blend of 4 varietals) by Terre del Grico Estate (Puglia)
  • Grand Tuscan (a blend of 3 varietals) by Villa Trasqua Estate (Tuscany)

The packaging of Bootleg wines provides an ultra-clever update on the image of Italy as a boot-shaped peninsula. Each bottle is sleekly shrink-wrapped to look as though it’s clad in thigh-high leather, while a sexy zipper that running the length of the bottle further suggests that the wine is utterly well-heeled.

Where to buy such stylish nectar? Surely you’ll want to bring this to the next dress-to-impress dinner party. Wine.com carries some of the varietals, as does Wineweb.com.




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