Archive for August 29th, 2007

29
Aug

Bigger is Better

Huge jars of pesto

On Via di Torre Argentina – one of the two routes that you might take to get from Largo Argentina to the Pantheon – there’s a fabulous little salumeria that’s managed to survive the dramatic growth in tourism that’s been the death of many other small businesses in the city center.

Their window changes with the seasons: in the fall it’s often graced by a huge pumpkin and packages of pumpkin ravioli (mmmm!). Now, in the last days of summer, it’s chock-full of chunks of Parmigiano and some of the biggest jars of pesto we’ve ever seen. In fact, these jars of pesto are even bigger than any about which we’ve ever dreamed.

How big are they, you ask? There’s a whopping 1450 grams of pesto in those jars: that’s about 50 ounces or 6 and 1/3 cups or 101 tablespoons!  So, if you’re looking for the perfect gift or souvenir – something that will keep on giving long after the present’s been unwrapped – we’d advise you to invest a mere 39 euro in one of these jars of scintillating basil paste.  In the meantime, we’ll start boiling some water for the pasta…

29
Aug

The Big Cover-Up

Ad campaign from Intrecci Salon in Milan

Clever, clever ad campaign from Intrecci Salon in Milan at Via Larga, 2. The copy reads, “Vanity Never Stops” and the images are of “nuns” whose elaborately shaped veils hint at exotic hairstyles beneath the drapery.

Ad campaign from Intrecci Salon in Milan

Agency: 1861 United, Milan, Italy
Creative Directors: Roberto Battaglia, Pino Rozzi
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato

Discovered on the I Believe in Advertising website.




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