Browsing through magazines yesterday at the Feltrinelli Bookstore in Largo Argentina, we found ourselves intrigued by a new arrival on the newsstand. Called FEFE, the quarterly publication debuted in January of 2007 (where have we been?), and it’s chock full of eye-conic images.
Founded by a group of 25 Italian design professionals, FEFE invites readers to submit artwork illustrative of a theme chosen by the publishers, such as “I See the Light,” “I’m Not Bad, I’m Just Drawn That Way,” or “Rome + Fellini.” From the submissions, 25 are chosen and published in a full-color edition (along with one submission from a child).
Imagine a sort of diary made only of images, intuitions, flashes… a true diary doesn’t record events, but moods… imagine a diary made of glimpses into a world created by all those who look from the south of any north.
FEFE also releases music, as well as products, like belts and bags, that are made from MIMOs (the acronym stands for “messa in macchina occasionale”) - pages that become stuck in the press during printing and have two images that are randomly superimposed over one another.
In past months, FEFE has staged a variety of events, including musical performances (Moby seems to have been involved in one), street art, discussions about contemporary art, and public photo sets in Rome, Milan, Ostia, and Barcelona.
