Archive for September 4th, 2007

04
Sep

Save the Cemetery

Pyramid of Gaius Cestius, Rome

Tucked beside an ancient gate and within a bend in Rome’s third-century Aurelian Walls are two landmarks: one is the pyramid-shaped Roman tomb of a first-century civic magistrate named Gaius Cestius; the other is Rome’s Non-Catholic Cemetery (often called the Protestant Cemetery).

The cemetery got its start in the early eighteenth century when this area of town was little more than a cow field. The cemetery was established to accommodate the graves of non-Catholic travelers and residents who died in Rome, for Papal law forbade their burial in Catholic resting places.

Rome's Protestant Cemetery

The earliest grave discovered in the Protestant cemetery dates to 1738, an era in which Roman law required that funeral services be held after dark and by torch light. Since the early eighteenth century, approximately 4000 people have been buried in this green idyll, and today, the cemetery is one of the most peaceful and beautiful places in all of Rome.

A cemetery is a must-see for any lover of literature. In the oldest section of the cemetery is the grave of the English Romantic poet, John Keats (1796-1821). Having contracted tuberculosis, Keats came to Rome in search of a healing climate. He took up residence in a pensione overlooking the Spanish Steps, but the disease took his life just three months after his arrival.

The Grave of Keats at Rome's Protestant Cemetery

After Keats’ death, the poet Percy Bysshe Shelly visited his grave in the Protestant Cemetery and wrote that “it would make one in love with death to be buried in so beautiful a place.” When Shelley himself died in a boating accident near Viareggio in 1822, his body was cremated on the beach, but his ashes were interred in this cemetery and his grave was inscribed cor cordium or “heart of hearts.”

From the early nineteenth century to the present day, the graves of Keats and Shelley have been sites of literary pilgrimage. Oscar Wilde sought to pay homage to these Romantic poets when he visited the cemetery in 1877, immediately after an audience with Pope Pius IX. Upon seeing the grave of Keats, Wilde fell to the ground and lay prone atop the plot for a long while. When he rose to his feet he declared, “this is the holiest site in Rome”.

Rome's Protestant Cemetery

Visitors to the Protestant Cemetery agree that it is one of Rome’s most extraordinary sites. But, at present, the Cemetery is at risk. It was on the World Monument Fund’s 2006 list of the 100 most endangered sites on earth. Many of the cemetery’s monuments are crumbling – they’ve been damaged by pollution and by years without maintenance. The landscape is overgrown, and the site is waterlogged by poor drainage.

To help preserve the cemetery, a new organization, Friends of the Non-Catholic Cemetery in Rome, has been founded. Monetary donations are always appreciated, and the organization is also currently in need of volunteers to help run the visitors center. If you can offer your time, please contact Heather Munro, coordinator of volunteers, at heatherm@tin.itThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it or 333.3092201.

Rome's Protestant Cemetery

04
Sep

Laying of Hands

1861 United's print ads for Bye Helmets

Covering something with one’s hands is an instinctive protection response, and that’s what’s suggested by 1861 United’s cool (but also kind of creepy) print ads for Bye motorcycle helmets. (Is it just us or is there a bit of a Medusa quality to those hand-covered heads?)

1861 United's print ads for Bye Helmets

Agency: 1861 United, Milan
Art Director: Giorgio Cignoni
Copywriter: Luca Beato
Creative Directors: Pino Rozzi / Roberto Battaglia
Photographer: Fulvio Bonavia

Seen on the I Believe in Advertising website.




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