Covering something with one’s hands is an instinctive protection response, and that’s what’s suggested by 1861 United’s cool (but also kind of creepy) print ads for Bye motorcycle helmets. (Is it just us or is there a bit of a Medusa quality to those hand-covered heads?)
Agency: 1861 United, Milan
Art Director: Giorgio Cignoni
Copywriter: Luca Beato
Creative Directors: Pino Rozzi / Roberto Battaglia
Photographer: Fulvio Bonavia
