24
Sep
07

The Devil Made Me Do It

Taverna Lucifero

How is it that no one’s shown up for Leonardo’s Last Supper? It seems they’ve all been tempted away by the sinful and gluttonous desire for a meal at Rome’s Taverna Lucifero. The devil must have prepared some pretty fabulous fare to bust up that apostolic guest list!

We haven’t been to this restaurant near Rome’s Campo dei Fiori, but in 2004 it was featured in a review by Irin Carmon, a Let’s Go writer and student travel columnist at the Boston Globe:

In search of citadels of the sinful and the sacred in the Eternal City, I came across Taverna Lucifero, a restaurant on a hidden block off Campo dei Fiori. Locals, brandishing cigarettes and attitudes that could be described only as devil-may-care, pack this unpretentious place, and are welcomed with a kiss by owner Francisco Perlini. It took some persuading to get a table in winter; would-be customers in high season are advised to call two weeks in advance. Who knew Lucifer’s den would be so hard to get into? Some clues as to why: fresh pasta, swathed in cream and topped with freshly-brushed truffles, homemade limoncello, and 400 varieties of wine.

LS&Partners in Rome are the creators of this humorous ad campaign The Creative Director was Luisa Scarlata, the Art Director was Simone Santese. The Copywriter was Daniele Papa and the ad was first published in September 2007


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