Archive for October 26th, 2007

26
Oct

Photo Friday: Equal Opportunity Underwear

Thong Dispenser in Sperlonga, Italy

In honor of bleek, grey, and rainy Photo Friday in Rome, Susan Sanders brings us a bit of bright humor. The photo above was taken in Sperlonga, Italy and shows a bright yellow vending machine. What’s in there? Gumballs? Toys? Nope! This is not your usual kid-friendly vending machine.

Rather, this remarkable machine is stacked full of plastic capsules, each of which is filled with a silky, slinky, sexy thong! Yep! We mean undergarments. You need only slide in a euro coin and a brand new thong will be yours.

Who uses this machine? We have no idea, but we’ve managed to invent a few possible scenarios. Leave home without underwear and only realize that you’ve mis-dressed when you’re on your way to work? Stop here and get a thong for a song. You can slip it on in the bathroom of your workplace. Pick up a hot date on the beach and decide you’d like to freshen up? How convenient to be find a brand new thong waiting for you on Sperlonga’s main drag.

Susan’s got an eye for the ironic and that’s something often expressed in her photographs. We invite you to take a look at her work by visiting Rome With A View, her photo blog.

26
Oct

Eating Italy

Ad for Negroni sliced meats

Here in Rome, a plate of affettati misti of sliced coldcuts is a popular antipasto. So popular, in fact, that rare is the osteria or trattoria whose menu does not begin with words such as prosciutto, salami, or even lardo.

The popularity of such treats is being celebrated in a new ad campaign for the salumeria Negroni, a food company whose specialties include salami, mortadella, culatello, and a whole variety of other salty and delicious meat products.

Created by DDB in Milan, the ads show a world made of meat. We’re especially fond of the Tuscan landscape (above, left) with its cypress trees crafted from prosciutto and a picturesque salami road that winds its way up to a hilltop villa. Equally clever, however, is the snow scene (above, right), with mortadella drifts of snow and icy evergreens crafted of pancetta.

Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Supervisor: Andrea Maggioni
Art Director: Alessandro Campani
Copywriter: Maria Chiara Alegi
Photographer: Carl Warner




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