These “101% Handcrafted” ads for the Italian boot company Buttero are fabulous looking. The prosthetic hands – stuck on shoe-making machinery – have an industrial goth look. They’re also a reminder that Buttero boots are made with tender loving human hands.
The ad campaign won a Silver in the Outdoor category at Cannes Lions this year.
Agency: JWT, Paris, France
Executive Creative Directors: Andrea Stillacci, Pascal Manry
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: Riccardo Bagnoli
Illustrator: Claudio Luparelli
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