Archive for October, 2007



10
Oct

World’s Largest Mozzarella

Making the World's Largest Mozzarella

In Sala Consilina, a small town near Salerno, a team of mozzarella masters spent a significant portion of their Sunday on 7 October crafting the world’s largest mozzarella.

Three 70 meter coils of mozzarella were twisted together to create a braid that was 56.5 meters long and 30 centimeters in diameter. The cheesy effort won the artisans a place in the Guinness Book of World Records, for they topped their own 2006 record by adding 13.7 meters to the length of this year’s mozzarella.

Following the Italian rule that says that mozzarella should be eaten on the day it is made, the super-mozza was consumed a clamoring crowd of fans who had turned out to watch the making of cheese history.

09
Oct

Booting Up

Buttero Ad by Riccardo Bagnoli

These “101% Handcrafted” ads for the Italian boot company Buttero are fabulous looking. The prosthetic hands - stuck on shoe-making machinery - have an industrial goth look. They’re also a reminder that Buttero boots are made with tender loving human hands.

Buttero Ad by Riccardo Bagnoli

The ad campaign won a Silver in the Outdoor category at Cannes Lions this year.

Agency: JWT, Paris, France
Executive Creative Directors: Andrea Stillacci, Pascal Manry
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: Riccardo Bagnoli
Illustrator: Claudio Luparelli

Buttero Ad by Riccardo Bagnoli

08
Oct

Praise & Blame for the Eternal City

Model of Ancient Rome

For more than two thousand years, writers have been praising Rome for its glories, blaming it for its misdeeds, or struggling to find a middle ground between the two extremes.

Among those who (rhetorically) appear to have loved the Eternal City unconditionally is Publius Aelius Aristides, a Roman citizen of Greek origin, who wrote an artful Panegyric to Rome in 144 AD. In doing so, he cast both the achievements of the Roman Empire and the benefits of Roman citizenship in the best of all possible lights:

…You sought the expansion of your Roman citizenship as a worthy aim, and you have caused the word Rome to be the mark, not of membership in the city, but of some common nationality, and this not just one among all, but one balancing all the rest. For the categories into which you now divide the world are Romans and non-Romans…

Not all ancient writers found multicultural imperial Rome so very agreeable. By means of his satirical work, On the City of Rome, the late first century-early second century AD author Juvenal complained relentlessly (and humorously) about the endless adverse conditions faced by Rome’s residents. Rome - at its height during Juvenal’s life - supported a population of some 1,000,000 people. Amidst the teeming crowds, the eyes, nose, ears, stomach, and intellect of the satirist found offense, for there was too much noise, the city stunk, the food was bad, and the divide between rich and poor was oppressive. Even worse, the streets were rough, crowded with people and animals, and filled with dirt and filth, and those who dared to walk the cobblestones risked being hit on their heads by objects lobbed out of the windows of apartment buildings:

The sick die here because they can’t sleep,
Though most people complain about the food
Rotting undigested in their burning guts.
For when does sleep come in rented rooms?
It costs a lot merely to sleep in this city!
That’s why everyone’s sick: carts clattering
Through the winding streets, curses hurled
At some herd standing still in the middle of the road,
Could rob Claudius or a seal of their sleep!
When duty demands it, crowds fall back to allow
The wealthy to pass, who sail past the coast
In a mighty litter while on the way
They read or write or even take a nap,
For the litter and its shut windows bring on sleep.
Yet he still arrives first; while we are blocked
In our hurry by a wave before us, while the great crowd
Crushes our backs from behind us; an elbow or a stick
Hits you, a beam or a wine-jar smacks you on the head;
My leg is covered in crud, from every side
I’m trampled by shoes, and some soldier spears
My foot with his spiked shoes.

Model of Ancient Rome

By the Middle Ages, the condition of Rome had changed but the variety of opinions about the city had not. Rome - which had once been the center of the western world - had been dealt an ignoble fate in the early fourth century AD when the Emperor Constantine moved the capital of the Roman Empire from Rome eastward to Constantinople. Security and basic services were compromised as Rome’s economic resources dwindled, provoking the population to leave to the urban center. By the tenth century AD, Rome had dwindled some ten thousand inhabitants, who gladly stripped the city’s most glorious ancient monuments of the columns, marbles, and metals in order to build homes and churches.

Yet, the drastic changes in Rome’s urban fabric did not lessen the admiration shown to her by at least one writer. In 1153, Benedict, a canon of St. Peter’s, composed the Mirabilia Urbis Romae or Marvels of Rome, a guidebook for the pilgrim and sightseer that documented the medieval sense of Rome’s ancient grandeur.

Benedict’s guidebook would remain the standard text for visitors to Rome until the Renaissance, when an increased interest in antiquity provoked visitors and residents to look upon the city with fresh eyes. Tourists in Rome were eager to see and to experience the splendor of the ancient capital of the Roman Empire, but they found themselves sorely disappointed. The Tiber River was polluted with dead bodies and (apparently) horrible sea monsters. Monuments were rapidly being ruined as they were stripped of recyclable building materials. The streets were as full of trash and debris as Juvenal claimed to have found them some 1300 years previous.

Even Pope Martin V (reign 1417-1431) was shocked at the general degradation he saw around him:

…it is so dilapidated and deserted that it bears hardly any resemblance to a city. Houses have fallen into ruins, churches have collapsed, whole quarters are abandoned; and the town is neglected and oppressed by famine and poverty…many inhabitants of Rome…have been throwing and illicitly hiding entrails, viscera, heads, feet, bones, blood, and skins, besides rotten meat and fish, refuse, excrement, and other fetid and rotting cadavers into the streets…and have dared boldly and sacrilegiously to usurp, ruin, and reduce to their own use streets, alleys, piazzas, public and private places both ecclesiastical and profane.

Equally disappointed with his experience of Rome was Alberto de’Alberti, who arrived in the Eternal City in 1444, fully expecting to find a city worthy of her former place at the head of the world. Instead, Alberto found the city’s state of upkeep and preservation to be abominable, and he was scandalized also by Rome’s fifteenth-century inhabitants, whom, he thought, were more worthy of keeping company with cattle than with men:

You must have heard of the condition of this city from others, so I will be brief. There are many splendid palaces, houses, tombs, and temples, and other edifices in infinite number, but all are in ruins. There is much porphyry and marble from ancient buildings, but every day these marbles are destroyed by being burnt for lime in scandalous fashion. What is modern is poor stuff, that is to say, the new buildings; the beauty of Rome lies in what is in ruins. The men of the present day, who call themselves Romans, are very different in bearing and in conduct from the ancient inhabitants. Breviter loquendo, they all look like cowherds.

Of course, Rome’s decrepitudes produced numerous city officials who tried with varying degrees of success to restore the city to its ancient glory (that, after all, is what the Renaissance in Rome is all about!) and who took no small pleasure in having themselves compared to antiquity’s greatest urban developers. Pope Sixtus IV, Pope from 1471-1484, tried to make good on the ancient title Pontifex Maximus which Christian Pontiffs had adopted from Roman high priests. Literally translated, the title means “bridge builder,” thus when undertaking urban projects meant to improve the general condition of Rome, one of those most important to Sixtus IV was the construction of the Ponte Sisto, a bridge crossing the volatile Tiber River. Of Sixtus and his efforts to improve the city, the faithful courtier, Raffaello Mattei, commented:

[Sixtus IV] made Rome from a city of bricks into a city of stone just as Augustus of old turned the stone city into marble.

Model of Ancient Rome

The dialogue of praise and blame - directed both at the city itself and at its long parade of leaders - continued through the High Renaissance: Popes and noble patrons erected buildings meant to compete with the ruins of antiquity, while Protestant Reformers like Martin Luther compared the corruption of Rome to that of ancient Babylon. And, since the adage that “everything changes while everything stays the same” is more true in Rome than anywhere else in the world, no one should be surprised to hear that the same conversations are still being held today. Do Rome’s faults outweigh its glories? Do the inefficiencies and irregularities of the modern city diminish our ability to appreciate the layers of history so overtly on view in this city? Can Rome be ruined or is its demise an anthem sung by each generation as they see its ancient, medieval, renaissance, and baroque incarnations juxtaposed (often awkwardly) with all that is new and contemporary?

Nowhere are these questions more adroitly examined than in a recent article written by the indefatigable Ingrid Rowland for the New York Review of Books. Titled Rome: The Marvels and the Menace, the article presents itself as a review of new books about the Eternal City, but Rowland, displaying her usual literary stealth, manages to wend and weave her way through topics as varied as the discovery of Etruscan tombs, the state of Rome’s cobblestone streets, Italy’s immigration policies, the subsoils of the Eternal City, Papal shoes, and the effects of global warming on ancient monuments.

To write a review of Rowland’s review perhaps seems redundant, but her article is a shining example of the best English-language writing about Rome that the twenty-first century currently has on offer. No other writer brings to the city such a broad and deep cross section of knowledge as Rowland, whose expertise is found in topics as diverse as ancient numismatics, the Etruscan language, Renaissance pornography, and Walter Veltroni, the city’s current mayor. What Rowland makes clear is that one cannot understand the Rome of today without such depth of knowledge, for ancient habits are still common cultural currency in the city called Eternal.

Aerial View of Rome

07
Oct

Absolut Rome

Absolut Rome Ads

Just reviewing some old files today and remembering how much we loved these Absolut Rome ads - especially the one on the left which turns Bramante’s Tempietto into an Absolut bottle by changing the shape of the lantern atop the dome.

06
Oct

Help Wanted at the House of Augustus

House of Augustus on Rome's Palatine Hill

The House of Augustus on Rome’s Palatine Hill is one of seven Italian heritage sites that will be the beneficiaries of an “Art Marathon” being staged this weekend by the not-for-profit organization, Maratonarte.

By donating to Maratonarte, you’ll be helping to save some of Italy’s most important artistic and archaeological sites, including the home of ancient Rome’s first emperor, Augustus, which was excavated in the 1960s.

Funds raised in aid of the House of Augustus will be used to restore paintings in the elaborately decorated “Hall of Perspective,” seen above.

To give, go to the Maratonarte website and click on the “Dono subito” link or click here.

05
Oct

Photo Friday: The Square Colosseum

Rome's EUR District.  Photo Taken by Susan Sanders.

Photo Friday is here again and this week we feature one of Susan Sanders’ breathtakingly beautiful photos of Rome’s Palazzo della Civilita Romana in the EUR district. Like the rest of the EUR district, this building - often called “the Square Colosseum” - was built by Mussolini to be the location of a (never held) World’s Fair in 1941.

The building has just been cleaned and it stands breathtakingly white against Rome’s brilliant blue sky. As with much of Mussolini’s architecture, the building’s design is generated out of classical architecture, but strips away decorative elements in order to create a sleek and modern appearance.

For more of Susan’s images of Rome, see her photo blog, Rome With A View.

05
Oct

The Restoration of the Venaria, a Savoy Royal Palace

Venaria Reale, the Savoy Royal Palace

The Art Newspaper is currently featuring an article by Anna Somers Cocks about the restoration of Venaria Reale, the Savoy Royal Palace near Turin. Built between the 16th and the 18th centuries, Venaria Reale was 1 and 1/2 times the size of Versailles, but the Savoy family fled the luxurious building in 1798 when Napoleon and his troops stormed the Italian peninsula. The Savoy were never again to live in Venaria Reale and over the years it suffered misuse and abuse. Now, however, thanks to the efforts of the city of Turin; Walter Veltroni, Italy’s minister of culture; and Unesco a massive restoration campaign has been undertaken. The project is described in the Art Newspaper:

For the last ten years, Venaria has been the biggest specialised building site in the world, with 800 skilled workers and 200 art and architectural historians and assorted experts.

Venaria Reale, the Savoy Royal Palace

What to do with a restored royal palace of massive proportions? That seems to be one of the problems that Turin is now facing. From 13 October to 30 March 2008, the 1.4 kilometer stretch of rooms in the palace will house a major exhibition called, “The Reggia of Venaria and the Savoias: Art, Magnificence and the History of a European Court.”

The Art Newspaper gives a preview of the show:

It is essentially an historical show about this largely forgotten dynasty from the laster 16th to the end of the 18th century, during which time it married and fought its way up from being dukes to becoming minor monarchs in 1713 by lending its efficient little army to whichever of the wartime coalitions of major powers looked most likely to further its ambitions.

To further help with the popularization of Venaria Reale as a tourist destination, director Peter Greenaway has created a film called “Peopling the Palace” which shows the palace as a bustling hunting lodge, filled with Savoy royals and their court.

Venaria Reale, the Savoy Royal Palace

For more information on Venaria and its restoration, see the Art Newspaper article by Anna Somers Cocks or the Venaria Reale website.

04
Oct

Johanna Inman’s Lantern Slide Photos: An Interview

Johanna Inman's Lantern Slide Photos

A friend alerted us to the beauty of Johanna Inman’s Lantern Slide Photographs a few months ago and we’ve been thinking about them ever since. Inman, who is an adjunct professor of art at Arcadia University, takes photographs of the old-fashioned lantern slides that our parents and grandparents saw in their art history classes decades ago. The slides themselves are now cracked and worn and the images on them are slowly fading away.

We were intrigued especially by the images that depict ancient Roman monuments like the Forum (above) and the Colosseum (below), for the breakdown of the images on the slides seems to have accelerated the real decay that such monuments inevitably suffer as a result of the passage of time and of adverse environmental conditions. In this way, it’s almost as if Inman’s images of antique slides are a projection into the future.

We felt sure that readers of Eternally Cool would enjoy seeing these images and hearing a bit about Johanna Inman and about the “past forward” images she’s created, so we were especially pleased when she agreed to grant us an interview.

Johanna Inman's Lantern Slide Photos

Would you begin by telling us where you grew up and where you live now?
I grew up in Abington, PA and I now live in the Fishtown neighborhood in Philadelphia.

The extensive body of work shown on your website suggests that you’ve
been working as a photographer for quite a while. How and when did you
start to take photographs?

I actually have been taking photographs since high school. A friend and I found a book of photography by Cindy Sherman and fell in love. We spent most of our junior and senior year dressing up in clothes from thrift stores and photographing each other.

So you went on to pursue a career in photography as a result of that inspiration?
Although I really loved photography from early on, in college I majored in Art History and Painting. After graduation from college I found myself still in the darkroom printing photographs and nowhere near an easel. I decided about a year after college to go back to graduate school for photography.

What kinds of subjects interest you most when you’re photographing?
I tell my students all the time that it’s not the subject but how you take the photograph. Even the most mundane scene or commonplace object can be made interesting by the way you choose to photograph it. That being said, most of my photographs are narrative. Subjects typically appeal to me because I want to tell their story or convey ideas about them to others.

Can you give us a bit of explanation of the images we’ve posted here on Eternally Cool? They’re really images of images, right?
Yes. These are photographs that I have made of antique objects called Lantern slides. Lantern slides were invented in the late 19th century and were widely used as visual aids to guide group lectures and to assist storytelling. The Lantern slide is 4 x 3-1/4” and is a transparent photograph placed between glass. Many of these were then hand colored, cataloged and filed in sets by subject matter. By the 1960s most Lantern slides were replaced by 35mm transparency film or chromes. The particular slides in this series were used in art history instruction and museum documentation. My photographs are made by placing the Lantern slide on a flat bed scanner and scanning it as a positive image. This allows me to record all aspects of the image and its surface. I then use photoshop to adjust contrast and highlight important aspects of the piece. The cast shadow is naturally created in the scanning process.

Johanna Inman's Lantern Slide Photos

What compelled you to make a photograph study of the lantern slides?
My interest in the Lantern slide started around 2004 when I began working as a curator in a Slide Library. At that time a friend of mine working in a museum archive had given me several boxes of these outdated and damaged Lantern slides that were being discarded. Originally I thought they were beautiful in their decomposing state and was saddened that the institution that owned them was now throwing them away. After a while of looking at them and thinking about them, I felt that it was important to document them and highlight the beauty of their transitory state.

What kind of challenges did you meet in making images of images?
At first I felt uncomfortable in this role, essentially making photographs of someone else’s photographs. However, as I continued to work with these objects I realized that making a photograph of a Lantern slide is really the same as making a portrait or taking a photograph of a building. My photographs are not just records of this Lantern slide but images that portray how time has played a large role in the destruction of the original slide and how others had come along in its history and painted on them, cataloged them and numbered them. My images are not only photographs of the actual slide, but of the life and history of this slide and its current state.

The images seem to be a study in the transitory nature of the traditional photographic process. Were you thinking of that when you decided to make these fading, ruined slides your subject?
Yes. As I mentioned I had just become the Slide Curator if a 35mm Slide Library. In this role I was directing this library’s move toward digital images. I felt compelled to record these historic images but also this antiquated medium within photography. Meanwhile these objects are also documents of the historical places that they capture at a very specific moment in time. I think that the damage to the slides highlights the parallel between the now obsolete medium of the Lantern slide and the fading and eroding landscape which it captures.

Johanna Inman's Lantern Slide Photos

It seems that the lantern slide photos challenge viewers to see what isn’t there. Because the slides are faded and decaying, viewers have to struggle to make out the monuments and places depicted, so that the photos work in a way that’s antithetical from the original purpose of the slide which was to provide a clear image of monuments and places so that they could be studied by art history students. Any thoughts about that?
This is my favorite element of the project. Though the images are faded, cracked, and even completely disintegrated in some cases, a fingerprint of the original photograph remains along with a new form and manifestation. In the case of Harbor, Palermo, the original photographic harbor has dissolved into swirls of repositioned silver creating a new abstract painting still symbolic of the water in an ancient harbor. In Verrochio’s Colleoni, the glass has cracked to behead Colleoni and his horse, again referencing the decay of this historical sculpture.

I see this process of decay as evolution more than erosion. These photographs capture the layers within these historic objects highlighting both the original work of art along with its conversion into a teaching tool and cataloged document. This photographic image that I create also transforms these objects one step further into a new photographic form with its own set of aesthetic and artistic processes and values to be considered.

Johanna Inman's Lantern Slide Photos

Johanna Inman recently showed her work in solo exhibitions at the Tyler School of Art, at Philly’s 201 Gallery, and at the Ann Reid Gallery in Princeton, and her work can be purchased at Art Star.

Enjoyed this interview? Then you’ll want to read other articles about visual artists Pattie Cronin, John Kelly, and Jersey Walz on Eternally Cool.

03
Oct

King Numa Rises

Numa Founding the Vestal Virgins

Above: King Numa founding the Vestal Virgins as depicted by Cavalier d’Arpino in the Capitoline Museums at the end of the sixteenth century.

Last week an article in the Corriere della Sera, written by Paolo Brogi, announced the discovery in Rome of a sanctuary dating all the way back to the city’s monarchical period.

Students of Roman myth and history will remember that Romulus, who founded the city in 753 BC, became the first king and ruled Rome until a dramatic apotheosis took him up into the heavens and made him a god.

After the unusual disappearance of Romulus, the Romans had difficulty selecting a successor to the throne, but they at last settled on a wise man named Numa, who is said by ancient sources to have ruled from 715 BC - 673 BC and to have created most of ancient Rome’s religious institutions.

Now, a team of archaeologists led by Clementina Panella and Sabina Zeggio claim to have discovered a religious sanctuary on the northeast slope of the Palatine Hill - adjacent to the Via Sacra - that dates to the period of Numa’s rule. Found some seven meters below current ground level, the remains of the sanctuary uncovered thus far include a perimeter wall, a paved area, and two pits filled with votive deposits comprising bird bones, ceramics, and cult objects, some of which date back to the late 8th century BC.

Interpreting this fortuitous find, Panella and Zeggio suggest that the sanctuary was dedicated to a goddess - probably Fortuna - and they note that this is first sanctuary in Rome that can be attributed to the time of Numa, the king traditionally believed to have implemented a large number of the cults and religious practices honored by the ancient Romans.

Interested?  Want to learn more about Rome’s early history?  For the ancient point of view, read Book 1 of Livy’s The Early History of Rome.   Those same stories (and more) are retold in Jane Gardner’s Roman Myths.  And for new and controversial ideas about the Kings of Rome, see T.J. Cornell, The Beginnings of Rome.  Italy from the Bronze Age to the Punic Wars.

02
Oct

Dr. Who Versus the Volcano

Dr. Who

via BBC:

BBC TV viewers are getting a Roman treat as the star of the longest-running science fiction TV series in the world is headed for some adventures in the ancient past.

For those not in the know, Dr. Who (currently played by David Tennant) is a mysterious time-traveller who propels himself backwards and forwards by means of his time ship, the TARDIS (which appears from the exterior to be a blue police phone box), in order that he might explore time and space, solve problems, and right wrongs.

Now, Doctor Who is looking toga-tastic as the Time Lord hurtles him back to the Roman Empire, landing him in Pompeii with his new assistant, Donna, the night before the famous Mount Vesuvius volcano erupts - but should they warn everyone?

You’ll have to tune in to find out, but TV insiders promise the episode is one of The Doctor’s most adventurous yet.

Filming has been taking place in Rome’s Cinecitta studios, which have been transformed to recreate the ancient city of Pompeii.




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