Here in Rome, a plate of affettati misti of sliced coldcuts is a popular antipasto. So popular, in fact, that rare is the osteria or trattoria whose menu does not begin with words such as prosciutto, salami, or even lardo.
The popularity of such treats is being celebrated in a new ad campaign for the salumeria Negroni, a food company whose specialties include salami, mortadella, culatello, and a whole variety of other salty and delicious meat products.
Created by DDB in Milan, the ads show a world made of meat. We’re especially fond of the Tuscan landscape (above, left) with its cypress trees crafted from prosciutto and a picturesque salami road that winds its way up to a hilltop villa. Equally clever, however, is the snow scene (above, right), with mortadella drifts of snow and icy evergreens crafted of pancetta.
Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Supervisor: Andrea Maggioni
Art Director: Alessandro Campani
Copywriter: Maria Chiara Alegi
Photographer: Carl Warner
