We’re charmed by this subtle”Communion Day” by Leo Burnett, Milan for Nintendo. At first glance one sees eight devout children posing for a sacred portrait on the day of their First Communion. Closer examination reveals that boys in the back aren’t as reverent as they first appear. Instead of displaying prayerful piety, they’re exercising digital dexterity as they gaze intently on the Gameboys they received as Communion Day gifts.
