In keeping with our recent focus on all things Florentine (see this week’s Photo Saturday entry), we offer you Fat David, an image from an advertising campaign created for the German Olympic Sport Committee.
Once ultra-buff, David has become beefy from too many years of standing in one place. Abraham Lincoln, too, has suffered the same fate after so many years sitting in that oh-so-classical pose.
The message? “If you don’t move, you get fat.”
Advertising Agency: Scholz & Friends, Hamburg, Germany
Creative Director: Gunnar Löser
Art Director: Stefan Schömbs
Copywriter: Robert Herter
Illustrator: Torsten Lass
Other additional credits: Leonie Ballach
