Thanks to the I Believe in Advertising website, we’ve noticed that Italy has been the source of some really clever advertising meant to promote global warming awareness. We’ve featured some of those in the past and now want to bring you another witty effort : the ark assembly instructions!
Copy reads: Global warming is bringing us closer to a catastrophe of biblical proportions. Let’s make sure history doesn’t repeat itself.
Advertised brand: Global warming Effects
Advert title: Ark Instructions
Advertising Agency: Unbranded Communication, Milan, Italy
Creative Director: Gianluca Ghezzi
Art Director: Manuela Valtolina
Copywriter: Elia Canteri
Illustrator: Manuela Valtolina
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