In July of last year, Fiat celebrated its 50th anniversary by releasing a brand-new 500. Since that time, the Fiat 500 has been the darling of the car industry.
Last night, at 8pm GMT, the 500 was officially introduced to London – exactly 500 hours after the start of 2008. Its introduction was no small affair. Secured in a capsule on the London Eye, a silver 500 took a spin over the city while a light show exploded over the Thames River to the enjoyment of attendees at a glitzy A-list party.
In anticipation of the event, Fiat caused stir last November when they announced the hotly anticipated Fiat 500 would cost from just £7,900 a whopping £1,000 less than expected.
On sale this month, the dinky Fiat will be available in three trim levels: Pop, Sport and Lounge and with 1.2, 1.4-litre petrol or 1.3-litre diesel engines.
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