Yesterday we saw Botticelli’s Venus hawking the amenities at Renaissance Hotels & Resorts. Today the goddess of love and beauty joins up with twentieth-century sculptor Alberto Giacometti to promote Le Mad, the Wednesday culture supplement to Le Soir, the number one French-language Belgian daily newspaper.
We did the geeky aspect of these ads. A big-collared, short-sleeved, buttoned-up boy timidly bears flowers for the formidable and beautiful Venus, while an awkwardly lanky, platform-shod, turtle-necked boy approaches the girl of his dreams. It’s the perfect union of art and intellectual.
The copy reads: “Your weekly rendez-vous with culture.”
Agency: mortierbrigade, Brussels
Creative directors: Joost Berends, Philippe De Ceuster & Jens Mortier
Art Director: Antoinette Ribas
Copywriter: Arnaud Pitz
Photographer: Frieke Janssens
Graphic Designer: Barbara Vandenberghe
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