Archive for February, 2008

29
Feb

Photo Friday: Fish on Fridays!

Fish on Fridays.  A Rome photo by Susan Sanders.

Anyone who shops carefully and thoughtfully for their food in Rome has surely noticed that the freshest fish is available in the city on Tuesdays and Fridays.  This fact becomes particularly important each spring with the onset of Lent, for Catholics traditionally abstain from meat on Lenten Fridays, choosing fish instead.  Thus, on this Lenten Photo Friday, it seems only appropriate to provide you with a most entertaining image of one of Testaccio’s rowdiest fishmongers.  Yikes!  What is that thing he’s holding?

The photo was taken last Friday by Susan Sanders at the Testaccio food market.

29
Feb

Fancy Footwork

DHL Ad

At first glance, this new DHL ad - “No Size Limits” - seemed familiar to us at the eCool Compound. More specifically, those carefully-kept toenails seemed like some we’d seen before, even hundreds of times, for they bear a distinct resemblance to the toenails on the Colossal Sculpture of the Roman Emperor Constantine that’s kept in Rome’s Capitoline Museums (see below). Good to know that the Emperor is picking up a few extra sesterces by doing some foot modeling.

Agency: Jung von Matt/Alster, Hamburg, Germany
Exec Creative Director: Oliver Voss
Creative Directors: Daniel Frericks & Götz Ulmer
Copywriter: Tobias Grimm
Art Director: Jens Paul Pfau
Illustrator: Florian Zwinge

Colossal Statue of Constantine, Capitoline Museums, Rome

29
Feb

Mona Lisa Turns Trashy

Neapolitan Graffiti Artist Raffo's depiction of the Mona Lisa

Pretty much everyone knows about the horrifying and ongoing trash crisis in Naples as it’s been much covered by the international press. Now, it seems, the news has filtered all the way back to the sixteenth century and has incited such Renaissance celebrities as the Mona Lisa to action.

In protest of the smelly pileups in Naples, the Neapolitan graffiti artist, Raffo, has tasked the iconic star of Leonardo da Vinci’s famous portrait with the job of taking out the trash. In posters painted by Raffo and distributed throughout Naples, the Mona Lisa appears against a new backdrop - the Bay of Naples surrounded by trash. Her usual demure pose - with hands carefully crossed in front of her - has been abandoned in favor of a more active position, for in her hands she clutches nationalistically-colored red and green garbage bags as if she herself is headed down to the dumpster to drop off a bit of refuse. She’ll have trouble with that, of course, because the dumpsters are already full (see image above - we’re particularly fond of the Berlusconi campaign poster hovering over the dumpster in the upper left corner of the photo).

Neapolitan Graffiti artist Raffo's depiction of the Mona Lisa

27
Feb

can’t touch this (apologies to mc hammer)

Painting of Charles V by Titian

by John Hooper in Rome
guardian.co.uk, Wednesday February 27 2008

In a landmark judgment with far-reaching social implications, Italy’s highest appeals court has ruled it is a criminal offense for Italian men to touch their genitals in public.

The judges of the court of cassation stressed that the ban did not just apply to brazen crotch-scratching, but also to what might be termed superstitious pre-emption. Anyone who has seen a hearse go past in Italy, or been part of a discussion in which some terrible illness or disaster is mentioned, will know it is traditional for men to ward off bad luck with a quick grab at what are delicately called their “attributi”.

The practice has become increasingly frowned on, but “io mi tocco i … “, which translates as “I touch my … ” is still a common phrase, roughly equivalent to “fingers crossed”. The judges helpfully suggested that those seeking reassurance should wait till they had returned to the privacy of their own homes before letting their hands stray trouser-wards.

The court was ruling on the appeal of an unnamed 42-year-old workman from Como near Milan. In May 2006, he was convicted of indecent behavior for “ostentatiously touching his genitals through his clothing”. His lawyer said it was merely a “compulsive, involuntarily movement, probably to adjust his overalls”.

The third penal division of the Rome court was having none of it. It said that public genital-patting “has to be regarded as an act contrary to public decency, a concept including that nexus of socio-ethical behavioral rules requiring everyone to abstain from conduct potentially offensive to collectively-held feelings of decorum”.

The judges said such actions risked generating “awkwardness, disgust and disapproval in the average man”, unexpectedly perhaps failing to mention the average woman.

The workman was ordered to pay a €200 fine and €1000 costs.

27
Feb

The She-Wolf Takes Another Lap Through the Eterna

Yamaha Ad Set in Rome

There’s nothing like a little mythology to spice up a motorino ad and so we’re pleased to share this missive from Yamaha. In an effort to promote the X-City, Yamaha has put a wolf on their newest scooter model and sent the animal out for a spin around Rome. Here at the eCool Compound - where imaginations run wild - we like to envision the wolf as a modern-day La Lupa who’s just dropped Romulus and Remus off at school and is headed off to her day job at an adoption agency.

27
Feb

What’s On Your Mind?

Durex Ad

In a country in which birth control is prohibited by the religion of the majority, there’s a condom machine on every corner and some of the wittiest advertising for preservativi that we’ve seen. A contradiction in the culture? Nah! To our minds, what is proved by this seeming fact that one CAN hold two opposing ideas in one’s mind at any given time and still make sense of the world.

Ad for Durex Condoms

The copy on these ads reads, “Whatever is on your mind…”, implying, we suppose, that Durex has a product for every intimate occasion. Maybe that explains how it is that Italy can have the lowest birth rate in Europe. We like the Gahan Wilson-esque drawings with their whimsical drawing and sexy associations.

Durex Condom AD

Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Federica Ariagno
Art Director: Erick Loi
Copywriter: Francesca Pagliarini
Illustrator: Sergi Sanchez
Published: February 2008

27
Feb

You Light Up My Legs

Dr. Scholl's Advertisement

We’ve just done a quick survey here at the eCool Compound and it’s clear that not one of us has a full understanding of Italy’s fascination with Dr. Scholl’s sandals. Throughout the many combined years that we’ve all lived here, the popularity of these wooden-soled and so-called orthopedic sandals has never waned. They’re sold in practically every pharmacy and a vast assortment of styles are displayed in street side drugstore windows.

Are they really comfortable? No one here at the eCool Compound finds them to be so (though, admittedly, most of us haven’t slipped a pair onto our tender toes since childhood). Are those wooden soles really good for your feet? We’ve have no idea.  And are they really wood?

What we do like is their new and sexy ad campaign (And, hey, look! Those Dr. Scholl’s have heels! And glitter!) The copy reads: Mettiti in luce, baby or Highlight yourself, baby. Maybe we’ll have to give them another try. Wouldn’t these be a lovely addition to a mid-summer seaside stroll?

Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Federica Ariagno
Art Director: Erick Loi
Copywriter: Francesca Pagliarini
Photographer: LSD

26
Feb

Where Did the Renaissance Begin?

Pietro Cavallini's paintings in Santa Cecilia

Art Historians have long taught their students that the Renaissance began in Florence where the artist Giotto changed the rules of art, leaving behind iconic medieval conventions and adopting a way of depicting the world that reflected human visual experience. However, in the last few years that assumption has been called into question as our knowledge of late 13th-century paintings by the Roman artist Pietro Cavallini has increased. For an excellent article discussing why and how Cavallini’s offers a challenge to Giotto in the competition for the title of “First Renaissance Artist,” be sure to check out this article by Alan Longstaff.

Here at the eCool compound, we’re rooting for Rome in this contest to determine the birthplace of the Renaissance.  To that end, we encourage you to make a stop at the church of Santa Cecilia in Trastevere the next time you’re in the Eterna, in order that you can admire Cavallini’s best preserved fresco, The Last Judgment (see photo above for a detail of the painting).

23
Feb

Red-Figure Chucks

Red-Figure Chucks

Oh man are we digging these red-figure Chucks! Probably going to die if we don’t get a pair!

We had the good fortune to stumble across these Grecian beauties while doing some classical web surfing and now we’re desperate for our very own pair of Hellenistic high tops.

It seems that these custom-painted sneakers were created for a lucky-classics professor. They depict 4 scenes from 4 different Greek vases. Immediately recognizable in these photos are images of Odysseus tied to the mast of his ship while the Sirens try to seduce him (above, left), Achilles and Ajax Playing Dice (above, right), Hercules and Cerberus (below, left) and Apollo with his Lyre (below, right).

The credit for these finely painted shoes goes to the mom of a Flickr user named jere7my, who willingly shares his mother’s technique with others who might want to create their own customized Chucks:

I just paint them with acrylic paints (any will do, I use either liquitex or a cheaper type Delta Ceramcoat available at craft stores, but for either you need to add some “textile medium” to help it stick to the fabric (Delta Ceramcoat or Josannia (sp?) makes one). Also try to remove some of the sizing out of the sneaker fabric first (scrub with a washcloth or something). Use a “Sharpie” or permanent marker for fine detail. Be careful to not paint TOO thickly or it will crack upon wearing. Also the paint should be thin enough to soak into and attach to the fabric but not so thin as to run or bleed. I often need to do a couple of coats of some colors for good coverage. Guess people could seal them with a spray finish but I haven’t tried that–Blair matte spray finish or even scotchguard should work well! Good luck!

Interested in having your own but don’t want to DIY? Email the creator of this perfect pair at linthorpe (at) rcn.com. Be warned that they come with a price tag that reflects the time and effort put into their creation — in the $200+ range for a design as complicated as that seen here!

Red-Figure Chucks

22
Feb

Photo Friday: McBlessed Ludovica

McBlessed Ludovica, Graffiti in Naples, Italy

Today, on another bright and sunny Photo Friday, we bring you an image taken by Susan Sanders on a trip to Naples.  Titled McBlessed Ludovica, the photograph shows a sumptuous work of stencil art that is clearly a play on Bernini’s swooning 17th-century sculpture of Blessed Ludovica Albertoni (see below, found in the church of San Francesco a Ripa in Rome).

While in the original sculpture, the Blessed Ludovica is overcome by a transcendental encounter with the divine, our artist in Naples attributes her altered state to another source: the hands that clutch at her abdomen and the head thrown back in rapture seem to be a result of a super-sized communion with a meal from McDonalds.

For more photos by Susan, visit her blog: Rome With A View.

Bernini's Blessed Ludovica Albertoni




 

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