Italy is one of the places in the world in which you can be certain that food will never be mixed up with anything else. Food is simple but food is sacred here - particularly when eaten in its simplest forms. It is perhaps that fact that makes this advertising campaign for Esselunga Supermarkets so darn funny. Is that cheese or some ruined fluted columns?
Teepees or Prosciutto? Ice Cream or Cabbage? The questions are so ridiculous that they serve to point out just what silly things we do with food sometimes, trying to take products that are perfectly lovely on their own and make them into something else entirely.
