Here at the eCool Compound, we’re rabid fans of the Meltin’ Pot brand, admiring in particular its tendency to place its advertising on the back of Roman buses thereby creating the impression that the Eterna is filled with oversized, ultra-hot, jean-clad booties that are gliding through its narrow streets.
It seems that Meltin’ Pot is ramping things up for 2008. They’ve recently released a new ad campaign designed by the ever-clever Armando Testa and photographed by Richard Bagnoli.
Titled “I Have a Dream” (a phrase in keeping with the American overtones of their Meltin’ Pot name), the ads depict denim-wearing guys fulfilling their every desire. A bare-chested boxer stands ready to deliver a knock-out to the shrouded and sickle-bearing figure of death (see top photo). A master bowler sends his ball spinning down a desolate highway in an effort to destroy the smoking, spewing factory at its end (see above). And a guitar hero performs for the enjoyment of a skyscraper city (below).
Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Dario Digeronimo, Maria Meioli
Photographer: Riccardo Bagnoli
Published: January 2008
