At first glance, this new DHL ad – “No Size Limits” – seemed familiar to us at the eCool Compound. More specifically, those carefully-kept toenails seemed like some we’d seen before, even hundreds of times, for they bear a distinct resemblance to the toenails on the Colossal Sculpture of the Roman Emperor Constantine that’s kept in Rome’s Capitoline Museums (see below). Good to know that the Emperor is picking up a few extra sesterces by doing some foot modeling.
Agency: Jung von Matt/Alster, Hamburg, Germany
Exec Creative Director: Oliver Voss
Creative Directors: Daniel Frericks & Götz Ulmer
Copywriter: Tobias Grimm
Art Director: Jens Paul Pfau
Illustrator: Florian Zwinge
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