J. Crew’s been to Rome and their spring ad campaign features the sites and sounds of the Eternal City. A video (currently playing on their website) depicts a stylish American woman strolling around Rome with a bright yellow uptown tote tucked under her arm. The copy reads: “Rome. The Food, the wine, the city…we’re in love.”
With its exploitation of Rome’s romantic scenery, the ad campaign seems an homage to Roman Holiday, for J. Crew’s attractive ingenue could be construed as a blond Audrey Hepburn visiting the city’s most famous sites while her sunflower-yellow uptown tote attracts the attention of an updated and unshaven Gregory Peck.
It’s not just the uptown tote (and the model carrying it) that’s embracing the Italian style, however. The current J. Crew website is layered with images of Rome – click anywhere and the Eterna pops up on your screen.
And then, there’s the Roman-esque clothes in the new collection! From the Trastevere Paisley Dress to the Ischia Dress, we can’t wait to further assimilate by getting our hands on some of these fine fashions! When in Rome, dress as the Romans…right? That won’t be hard to do as the women’s home page explicitly shows us how. What to wear to the Trevi Fountain? We’d suggest the Fontana Swiss Dot Wrap Dress. Challenged by a trip to the oh-so-formal Villa Aurelia on the Janiculum Hill? J. Crew suggests the Cashmere Argyle Tee. An afternoon at Piazza Navona? Just throw on your Italian Merino Ruffled Cardigan. And don’t forget that the Italian Cashmere Tee is perfect for the Pantheon!
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