Archive for February, 2008



21
Feb

Been-Her

Ben-Her, a Maidenform Ad

Most of us here at eCool are simply not old enough to remember Maidenform’s “I dreamed” ad series that ran for some 20 years from 1949 to the late 1960s. Despite our lack of direct experience with the advertisements, a quick review of this revolutionary and provocative campaign leaves us awestruck. In the era of stay-at-home moms and wives, Maidenform’s ads suggested that women might succeed outside conventional gender roles - particularly if they let Maidenform support them as they pursued their lofty goals. The liberated message of this ad campaign was conveyed with images of women brazenly exposing their bras while doing something amazing. And on every ad, the copy read: “I Dreamed I [insert activity here] in my Maidenform bra.”

Predictably, our favorite ad in this series is one that looks back to ancient Rome, replacing the popular male charioteers of the ancient past with a charioteress clad in a torpedo-esque bra (eat your heart out Madonna) that will surely allow her bust to reach the finish line long before the rest of her does. The copy reads “I Dreamed I Drove Them Wild in My Maidenform Bra,” and the ads dates to 1961 (we think), the era of swords-and-sandals epics, about two years after the release of the blockbuster epic, Ben-Hur and about two years before maiden-formed Liz Taylor burst onto the screen as Cleopatra.

Maidenform Ads

17
Feb

Sliced Thin

Cold Cut Rugs

These heart-stopping cold cut rugs were designed in Germany by Flachbild but they’re sure to be a hit in Italy. Available in sizes up to 5 meters in diameter, they’re made of wool and are faithful reproductions of Europe’s favorite preserved meat products. Choose from mortadella, salami, blood sausage, or liverwurst.

Cold Cut Rugs

17
Feb

Lasagna Elettorale

Lasagna Elettorale Poster

No doubt the majority of our readers are aware that the Italian Prime Minister, Romano Prodi, and his government have been deposed, leaving Italy in a state that’s quite relatively common - without a government. Elections scheduled for mid-April will remedy this situation and the campaigning for office has already begun so that the city is cloaked in election posters singing the praises of this candidate and that one.

As visitors and residents to Rome are aware, such posters are most often mounted on metal street standards. Those who want to put up posters are required to apply for permits allowing them to cover whatever the current ad campaign with their own advertisement. The result? Constantly changing streetside visuals, the dense paper layers of which are as chock-full of contemporary history as the soil of Rome is with strata of the ancient past.

Thus, we giggled when we saw the poster above. It looks like just another political poster in election season, but upon further inspection we discerned it to be an advertisement for an exhibit of photographs by Carina Wachsmann that’s being held in the Palazzo Valentini. Aptly titled, “Electoral Lasagna,” Washmann’s photo are studies of the layers of political posters seen on Rome’s streets and admittedly we haven’t seen it. But, the poster advertising her exhibit definitely wins our vote.

16
Feb

Photo Saturday: Give Me Liberty or Give Me Zen

Tourists in Piazza del Popolo

Photographer Susan Sanders spied this scene in Piazza del Popolo last Sunday while trying (unsuccessfully) to attend a Dragon Parade in honor of the Chinese New Year.  In the image above, a Buddhist monk takes a photo of a couple posing with a street performer in the guise of the Statue of Liberty.

The multicultural saga continues below, where the same Buddhist monk poses for his own photo.

To see more photos of Rome and its entertaining street life, visit Susan’s blog, Rome With a View, and come back here every Friday for another look at Rome through her eyes.

Buddhist Monk with the Statue of Liberty in Piazza del Popolo

16
Feb

Update From Ponte Milvio

Locks on the Ponte Milvio

For those readers interested in the new love ritual that’s taken Rome’s Ponte Milvio by storm (see here and here), we have several updates:

  1. On Valentine’s Day, 14 February, the lovers’ bridge was the site of a mass faux wedding sponsored by the Partito Umanista, a group dedicated to Civil Rights Advocacy in Italy. Couples of every gender distribution were invited to take symbolic vows and the motto of the event was “Le vie dell’amore sono infinite. Sposati con chi vuoi tu!” or “The ways of love are infinite. Marry whomever you like.” (We’re in search of photos of this event. Have you got any? Do let us know.)
  2. Designer locks! We think we’ve found the perfect symbol of love for those couples who just can’t do with the everyday padlock. Hermes is selling gold-plated and silver locks in the shape of hippos, as well as a gold-plated Pegasus version. See below and click here.

Hermes Hippo Locks

14
Feb

Meltin’ Pot Has a Dream

Meltin' Pot Advertisement

Here at the eCool Compound, we’re rabid fans of the Meltin’ Pot brand, admiring in particular its tendency to place its advertising on the back of Roman buses thereby creating the impression that the Eterna is filled with oversized, ultra-hot, jean-clad booties that are gliding through its narrow streets.

It seems that Meltin’ Pot is ramping things up for 2008. They’ve recently released a new ad campaign designed by the ever-clever Armando Testa and photographed by Richard Bagnoli.

Meltin' Pot Ad Campaign

Titled “I Have a Dream” (a phrase in keeping with the American overtones of their Meltin’ Pot name), the ads depict denim-wearing guys fulfilling their every desire. A bare-chested boxer stands ready to deliver a knock-out to the shrouded and sickle-bearing figure of death (see top photo). A master bowler sends his ball spinning down a desolate highway in an effort to destroy the smoking, spewing factory at its end (see above). And a guitar hero performs for the enjoyment of a skyscraper city (below).

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Dario Digeronimo, Maria Meioli
Photographer: Riccardo Bagnoli
Published: January 2008

Meltin' Pot Advertisement

13
Feb

A Virtual Key to My Heart

Virtual Locks at the Ponte Milvio

Faithful readers (and perhaps those unfaithful - though we don’t like to dwell upon them) will remember the great excitement with which we posted our Key to My Heart story last August.  That late-summer dispatch told of a wildly popular ritual staged on the Ponte Milvio or Milvian Bridge, in which lovers of every age, nationality, and gender distribution hang magic-marker inscribed locks on the bridge’s light posts and throw the keys deep into the murky Tiber River.  The romantic act is meant to insure sentimental longevity.

Now, just in time for Valentine’s Day, comes the announcement that the Ponte Milvio and its lovers have appeared in Second Life.  So, if you’re not going to make it to Rome in time for a February 14th lock-up on the bridge, you can undertake the act virtually, flinging your key into a digital Tiber as you and your beloved exchange a graphic kiss on the two-dimensional version of the historic bridge.

13
Feb

Royalty at the Palazzo Massimo

Attalus I and the Dying Gaul

The head of the ancient king who commissioned one of Rome’s most famous statues has gone on show for the first time in Italy. Many people believe the Dying Gaul in Rome’s Capitoline Museums (see above, right) celebrates a Roman conquest, but it was actually commissioned by Attalus I (269-197 BC), first king of Pergamon in modern-day Turkey. The statue commemorates Attalus’s triumphant victory over a Gallic tribe known as the Galatians in 238 BC.

The head of Attalus I (see above, left) and that of the last king of Pergamon, Attalus III (170-133 BC), have been loaned by state museums in Berlin and are on display in Rome’s Palazzo Massimo alle Terme. Both heads were dug up by German archaeologists during excavations at Pergamon in the second half of the 19th century and are thought once to have belonged to larger-than-life statues of the rulers. Dated to the third century BC, the head of Attalus I is topped by a mass of short wavy curls, but according to Perugia University archaeologist Filippo Coarelli the hair is not the king’s own. In the ancient equivalent of a PR job, a wig’ of curls was added to the statue at a later date to make the ruler look more like Greek golden boy Alexander the Great.

Initially the governor of Pergamon, Attalus I set the Attalid dynasty rolling when he crowned himself king of the city following his victory over the Galatians. The king was worshipped as a hero after his death, and experts believe his marble head was given the new hair-do at the beginning of the second century. ”It’s one of the most extraordinary and skilful pieces from the little-known period that marked the beginning of the Hellenistic age,” said Coarelli, explaining that there is a lack of historical documentation for the time. ”Many of the works from this period are difficult to date - but not so for this head, which is a chronological cornerstone,” he added.

Carved between 138 and 133 BC, the head of Attalus III is more classically styled and has a brooding look. It was found in a small Greek temple on a podium at the foot of the Theatre of Pergamon. A staunch supporter of the Roman Empire, Attalus III had no heirs and bequeathed the city of Pergamon to Rome on his death in 133 BC, ending the Attalid dynasty.

The heads are on loan as part of an agreement between Italy and Germany that will also see the two countries cooperating in research, restoration and the preservation of archaeological sites. In return, Italy has lent Berlin the famous bronze Boxer, a statue dating back to the first century BC that was found on the Quirinale hill in the 19th century, where it may once have decorated the Baths of Constantine. The Boxer usually forms part of the permanent collection at Palazzo Massimo, where the Attalid heads will be on show until 16 March.

Via Ansa

12
Feb

Art in a Can

More Sebach Potties

We at the eCool Compound are deeply indebted to Ryan and Ellen for sending us these photos of Sebach Potties in Arezzo. Faithful readers will remember that we covered this topic last July when we featured Sebach’s beautiful Botticelli and Michelangelo porta potties. We’re thrilled to add Leonardo da Vinci’s Mona Lisa and Piero della Francesca’s Portrait of Federico da Montefeltro to the collection.

11
Feb

Roman Candles

Roman Candles by Fred

Friends, Romans, celebrants - lend me your ears. Are you sick of counting all those passing years the conventional way? Slow the chariot down and start counting the Roman way — Roman Candles are easy and fun, and doesn’t “L” look a lot better than “50”?

Here at the eCool compound we’re psyched about these Roman Candles by Fred. They’ve packed 8 silver-trimmed candles in each set (good for ages 1 to 89) as well as a crash course in Roman numeral into each package!

Roman Numeral Candles by Fred