Archive for February, 2008



09
Feb

Under Wraps: The Temple of Portunus

Rome's Temple of Portunus Under Scaffolding

The so-called “rectangular temple” in the Forum Boarium - near the church of Santa Maria in Cosmedin and the Bocca della Verita - has been closed for decades. A temple was first founded on the site in the 6th century BC, though the building we see today is a reconstruction of about 80 BC.

Dedicated to Portunus, a god of rivers and harbors, the temple and its tutelary diety presided over one of Rome’s early ports on the Tiber River. But the thousands of years since antiquity have been rough on this structure: in the Middle Ages it was transformed from a pagan temple to a church, its location near the river and alongside of a busy road means that it’s been constantly caked in layers of pigeon poop and smog, and then there’s the water leaks that threatened the medieval frescoes inside.

An effort to clean and consolidate the building was undertaken some six years ago, but there wasn’t enough money to finish the job - conservators were only able to clean part of the cornice with the funds provided. However, in 2007 the World Monuments Fund and provided the 72,000 of the 1,4000,000 euro necessary to give a face lift to this most majestic of temples. With those funds, the western side of the temple will be cleaned and perhaps part of the front. The World Monuments Fund has also offered to help the Soprintendenza di Archeologica to find other sponsors to provide the funds necessary to complete the work.

08
Feb

Photo Friday: Say Cheese

Say Cheese.  Photo by Susan Sanders taken in the Roman Forum.

Today, on Photo Friday, we bring you “Say Cheese” by Susan Sanders. Taken today - a brilliantly sunny but crisp and cool day - in the Roman Forum, the image shows us a couple of tourists getting up close and personal with some ancient architectural fragments.

For more photographs by Susan, visit her photo blog, Rome With A View.

08
Feb

Freddy for the Italian Olympic Team

Freddy for the Italian Olympic Team

Freddy - makers of sportwear - have been putting together some amazing ad campaigns lately with the help of the 1861 United Agency in Milan (too bad their clothes aren’t as cool as their ads). The recent ads have been done in an aesthetic that might be called “industrial deconstruction” and their latest offerings which declare their sponsorship of the Italian Olympic team are in that vein.

The ad above features Lia Parolari, a member of the gymnastics team. The copy reads, “I move along the fragile border between fear and dream.” The composition of her super-elongated body emphasizes the fragility of her task for its made of precariously stacked cups, bowls, glasses, and plates.

Freddy for the Italian Olympic Team

The volleyball version features star player Elenora LoBanco and the copy reads, “This hit will be with me for ever.” The central part of her body is a made of mallets, emphasizing with which she will strike the ball.

Freddy Advertisement for the Italian Olympic Team

Rhythmical Dancer Elisa Santoni. Copy: “Make all my ambitions turn into precision.” Body made of compasses and protractors.

Freddy for the Italian Olympic Team

Simone Collio, 100 meter sprinter. Copy: “Let my muscles be up to my dreams.” Body is a race car.

Advertising Agency: 1861 United, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Photographer: Lorenzo Vitturi

07
Feb

Funny Food

Advertisement for Esselunga Supermarkets in Italy

Italy is one of the places in the world in which you can be certain that food will never be mixed up with anything else.  Food is simple but food is sacred here - particularly when eaten in its simplest forms.  It is perhaps that fact that makes this advertising campaign for Esselunga Supermarkets so darn funny.  Is that cheese or some ruined fluted columns?

Advertising Campaign for Esselunga Supermarket

Teepees or Prosciutto?  Ice Cream or Cabbage?  The questions are so ridiculous that they serve to point out just what silly things we do with food sometimes, trying to take products that are perfectly lovely on their own and make them into something else entirely.

Advertising Campaign for Esselunga Supermarket

06
Feb

Adopt-a-Fresco from Stabiae

Fresco from Stabiae

Here at the eCool compound, we love adoption programs that let the whole world enjoy and support Italian art, culture, and food. Last year we were enthusiastic promoters of the adopt-a-sheep, adopt-an-olive-tree, and adopt-a-vine programs, all efforts that support sustainable agriculture on the Italian peninsula while letting you enjoy the fruits of the harvest.

This year we’ve turned our minds toward ancient art and culture and we’re thrilled to discover the adopt-a-fresco program sponsored by the Restoring Ancient Stabiae Foundation, which lets you make a contribution that will preserve ancient paintings excavated from the the site of Stabiae, one of the many sites destroyed when the volcano Vesuvius erupted in 79 AD.

Villa San Marco, Stabiae

Just three miles from Pompeii, the Roman site of Stabiae was a summer resort for rich and powerful Romans. The luxurious villas built by such Romans were destroyed by the eruption of Vesuvius and were only rediscovered in the mid-18th century.

Among the many villas found at Stabiae, the most famous are Villa San Marco, Villa Del Pastore, and Villa Ariana. Though all provide valuable evidence about the ancient world, the star amongst them is the Villa San Marco, one of the largest villas ever discovered in Campania, which measures more than 11,000 square meters (see photos above and below). This villa has an atrium, a courtyard containing a pool, a triclinium with views of the Bay of Naples, a colonnaded courtyard, and a private bath complex.

Like other villas excavated in Stabiae, the Villa San Marco is important because it has provided us with beautiful frescoes, sculptures, mosaics, and architecture, which show styles and themes comparable to those found in Pompeii and Herculaneum.

Villa San Marco, Stabiae

Among the many goals of the Restoring Ancient Stabiae Foundation is that of restoring frescoes from Villa San Marco and other ancient luxury homes, for the site of Stabiae has yielded a wealth of beautiful artworks that are in need of care.  Thus, RAS has devised an adopt-a-fresco program in which your contribution provides for the complete restoration of a fresco to the highest possible level, as well as the stabilization of the fresco so that it is able to travel to exhibitions around the world.

Furthermore, you can choose the fresco you’d like to restore - prices range from a few thousand dollars to well over ten thousand dollars - so this makes a great gift!

ADOPTION BENEFITS AND REWARDS

  • Mounted, high-resolution gift photograph of restored fresco, including plaque recognition of donor’s name
  • Donor’s name featured in “Hall of Fame” plaque (featuring names of all major RAS donors and supporters) on display at the on-site Villa San Marco Visitor’s and Research Center (start of construction underway).
  • Plaque with donor’s name attached to the back of restored original fresco, with recognition of donor’s name during traveling exhibit sponsored by RAS where the adopted restored fresco is on display. (Any museum reserves the right to revoke these benefits in the occasion that the restored fresco is present in a non RAS- sponsored event).
  • Complimentary access and special tour of the Stabiae site, including Villa San Marco and Villa Arianna, with RAS professional staff
  • Donation is tax-deductible to the extent permitted by law

For more information, visit the Restoring Ancient Stabiae adopt-a-fresco homepage (where you can download a catalog of frescoes in need).

Restoring Ancient Stabiae

06
Feb

Art Squad Triumph!

A Piece of the Forma Urbis

Between 203 and 211, under the reign of the Emperor Septimius Severus, a massive marble map of ancient Rome was created. It originally measured 18 m (60 ft) wide by 13 m (45 ft) high and was carved into 150 marble slabs mounted on an interior wall of the Temple of Peace.

Created at a scale of approximately 1 to 240, the map was detailed enough to show the floor plans of nearly every temple, bath, and insula in the central Roman city. The boundaries of the plan were decided based on the available space on the marble, instead of by geographical or political borders as modern maps usually are.

The Plan was gradually destroyed during the Middle Ages, with the marble stones being used as building materials or for making lime. In 1562, the young antiquarian sculptor Giovanni Antonio Dosio excavated fragments of the Forma Urbis from a site near the Church of SS Cosma e Damiano, under the direction of the humanist condottiere Torquato Conti, who had purchased excavation rights from the canons of the church. Conti made a gift of the recovered fragments to Alessandro Cardinal Farnese

Since that time, a total of about 10% of the original surface area of the plan has since been recovered, in the form of over one thousand marble fragments, which are kept in the Palazzo dei Conservatori of the Capitoline Museums (just one of those fragments is shown above).

Now, thanks to the hard work of Italy’s Carabinieri Art Squad, another piece can be added to the collection. A recent Art Squad investigation led to the recovery of a Forma Urbis fragment in a private apartment…where it was being used to hold up a window. In further investigations, they also recovered another 618 antiquities destined to be sold on the black market.

Want to learn more about the Forma Urbis? The Stanford Digital Forma Urbis Romae Project is digitizing the fragments and using computer algorithms in an attempt to reassemble more of the map. They’ve currently got all 1186 surviving fragments online (we assume that excludes the recently recovered one) and they feature an extensive bibliography that will direct your reading.

03
Feb

The Invisible Man

Invisible Man in Rome.  Photo by Susan Sanders.

Rome is filled with street performers, most of whom are less than impressive. Every once in a while, however, one spies a new act that’s a bit more interesting. Think, for instance, of the Performance Trash we featured last September.

Or muse upon this mysterious invisible man recently sighted near the Trevi Fountain. He’s pulled his head into his sweater and has manged to suspend his hat and sunglasses in the air. To his side stands his trusty invisible dog, the presence of which is marked only by his suspended collar. In praise of this effort, we offer a round of applause and a handful of invisible coins!

Invisible Man in Rome

03
Feb

Threads

Pantene Ad

Pantene. Official Sponsor of Milan Fashion Week.

Advertising Agency: GREY Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Daniele Freuli
Copywriter: Livia Cappelletti
Photographer: Zona 13
Published: January 2008

02
Feb

J. Crew in Rome (does that make it J. Crome?)

J Crew in Rome

J. Crew’s been to Rome and their spring ad campaign features the sites and sounds of the Eternal City. A video (currently playing on their website) depicts a stylish American woman strolling around Rome with a bright yellow uptown tote tucked under her arm. The copy reads: “Rome. The Food, the wine, the city…we’re in love.

J Crew in Rome

With its exploitation of Rome’s romantic scenery, the ad campaign seems an homage to Roman Holiday, for J. Crew’s attractive ingenue could be construed as a blond Audrey Hepburn visiting the city’s most famous sites while her sunflower-yellow uptown tote attracts the attention of an updated and unshaven Gregory Peck.

J Crew in Rome

It’s not just the uptown tote (and the model carrying it) that’s embracing the Italian style, however. The current J. Crew website is layered with images of Rome - click anywhere and the Eterna pops up on your screen.

J Crew in Rome

And then, there’s the Roman-esque clothes in the new collection! From the Trastevere Paisley Dress to the Ischia Dress, we can’t wait to further assimilate by getting our hands on some of these fine fashions! When in Rome, dress as the Romans…right? That won’t be hard to do as the women’s home page explicitly shows us how. What to wear to the Trevi Fountain? We’d suggest the Fontana Swiss Dot Wrap Dress. Challenged by a trip to the oh-so-formal Villa Aurelia on the Janiculum Hill? J. Crew suggests the Cashmere Argyle Tee. An afternoon at Piazza Navona? Just throw on your Italian Merino Ruffled Cardigan. And don’t forget that the Italian Cashmere Tee is perfect for the Pantheon!

J Crew in Rome

02
Feb

Photo Saturday: Sunshine on My Centurion

Sunshine on My Centurion.  Photo by Susan Sanders.

This week’s photograph from Susan Sanders brings us face to face with the Roman centurions at the Colosseum. We see an idle soldier standing in the foreground, enjoying the feel of the winter sun shining on his face, as his Imperial commander hovers above, clearly contemplating the well-being of the Roman Empire.

For more photographs by Susan, visit her photo blog, Rome With a View.




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