There’s nothing like a little mythology to spice up a motorino ad and so we’re pleased to share this missive from Yamaha. In an effort to promote the X-City, Yamaha has put a wolf on their newest scooter model and sent the animal out for a spin around Rome. Here at the eCool Compound – where imaginations run wild – we like to envision the wolf as a modern-day La Lupa who’s just dropped Romulus and Remus off at school and is headed off to her day job at an adoption agency.
Published on I Believe in Advertising.
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