27
Feb
08

What’s On Your Mind?

Durex Ad

In a country in which birth control is prohibited by the religion of the majority, there’s a condom machine on every corner and some of the wittiest advertising for preservativi that we’ve seen. A contradiction in the culture? Nah! To our minds, what is proved by this seeming fact that one CAN hold two opposing ideas in one’s mind at any given time and still make sense of the world.

Ad for Durex Condoms

The copy on these ads reads, “Whatever is on your mind…”, implying, we suppose, that Durex has a product for every intimate occasion. Maybe that explains how it is that Italy can have the lowest birth rate in Europe. We like the Gahan Wilson-esque drawings with their whimsical drawing and sexy associations.

Durex Condom AD

Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Federica Ariagno
Art Director: Erick Loi
Copywriter: Francesca Pagliarini
Illustrator: Sergi Sanchez
Published: February 2008

Discovered on I Believe in Advertising.

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