Archive for March, 2008

28
Mar

Photo Friday Paris: Roman Redux

Tomb of Napoleon in Paris

Faithful readers may have noticed that we’ve been skimping on posts this week. That’s because some of us here at the eCool Compound took advantage of the Easter holidays and spent most of the week in Paris. While there we were continually reminded of Rome – particularly when looking at all things Napoleonic.

On this Photo Friday, Susan Sanders offers us a Parisian image that is Roman in scope and scale. The gargantuan Tomb of Napoleon Bonaparte at Les Invalides belies his physique but speaks volumes about his imperial ambitions.

Made of Russian porphyry (as Egyptian porphyry – that used to create the tombs of the Roman Emperors was out of stock), the massive sarcophagus rests under a gilded dome that reaches some 350 feet into the gray Parisian sky.

The imperial tomb – certainly meant to recall those in which Roman rulers like Hadrian were laid to rest – is positioned on axis with an altar covered by a canopy or baldacchino undeniably reminiscent of that which covers the Papal altar in Saint Peter’s Basilica.

So much Rome, so little time.

For more photographs by Susan Sanders, visit her Rome With A View blog.

28
Mar

Caffe Freddo in a Can

Illy Freddo in a Can

Italian coffee giant Illy has joined up with Coca-Cola  create new coffee drinks in cans. The two companies are set to roll out three chilled espresso-based drinks – Caffe’, Cappuccino and Latte Macchiato – across Europe this year and in other parts of the world in 2009.

The new illy/Coca-Cola coffee drink is be based on the Illy Freddo, which Illy describes as follows:

“illy freddo is the way to enjoy espresso even in summertime. The same blend is used and the coffee is always prepared on the spot: so the typical illy espresso aromas of honey, caramel and toasted bread are savored in an iced version…”

 Oh yeah, when warmer weather hits, we’re gonna be loving this drink!

23
Mar

Buona Pasqua!

Buona Pasqua / Happy Easter from Rome!

Happy Easter from Rome!   We at the eCool compound wish you a happy holiday.  We’re taking a brief hiatus, but we’ll be back in cyberspace at the end of the week.

22
Mar

Trajan in Technicolor

The Column of Trajan

Before we share the exciting news about Trajan’s Column going technicolor, we’re eager to let our faithful readers know about a funny video regarding the use and abuse of the Trajan font that’s derived from the base of the column, Click here to watch it. (Our thanks to Lynne for letting us know about the video.)

And now for the story of Trajan’s Column in color. It comes to us via Ansa:

Roman history fans may get a chance to admire the marble of Trajan’s Column in its original color version, the city’s archeology department has said.

The department is in talks with electricity company ACEA and researchers from Rome university to create a beam of light that will shine up the column and superimpose long-lost colors that originally enlivened the battle scenes carved on the monument.

Most scholars agree that Roman statues and triumphal arches that survive today in white marble were once brightly colored (like the frescoes decorating the walls of Roman houses), but the pigment has worn off over the centuries.

The illumination of the column, built in 113 AD to celebrate the Emperor Trajan’s successful military campaigns, would be a way of restoring the colors in a non-intrusive and reversible way, the archaeological department said.

It added that the plan is to beam the light up the column for a few minutes every hour, but only at weekends.

”Nothing acts like light to deepen our understanding, activating our emotional brain,” said Maurizio Anastasi, head of the archeology department’s technical office.

The illumination of Trajan’s Column is planned for 2009 as part of a larger project to light up the entire Roman Forum. By illuminating sections of the sprawling ruins, visitors will be able to get a better idea of what was built when, the department said.

For more on Trajan’s Column and the famous inscription on its base, click here.

Detail from Trajan's Column in Rome

22
Mar

A Room With A View

House of Augustus on the Palatine

A few weeks ago, we announced the reopening of the House of Augustus on the Palatine.  Today we bring you some great photos shot by Susan Sanders on a recent visit to this most extraordinary of archaeological attractions which includes a dining-room, bedroom, and an expansive reception hall at ground-level, as well as a small study on the first floor of a house belonging to Rome’s first emperor.

In Rome’s Republican Period (509 BC – 31 BC), the Palatine Hill was home to Rome’s rich and famous – so it should be no surprise that Augustus, the first emperor (27 BC – 14 AD), chose to make the hill his home as well.  Even before he was given the title “Augustus” and the powers that effectively made him sole ruler of the Roman Empire, the emperor-to-be purchased several houses on the Palatine Hill and began a remodeling project that would unite them into a single residence.

The House of Augustus on the Palatine Hill in Rome

There, we are told, the Emperor lived modestly – shunning the ostentatious lifestyle that had become so popular in the late Republic.  Suetonius, a Roman historian of the 2nd century AD, tells us about Augustus’s house and the frugal life he lived (or – at least – the frugality he wanted the public to associate with him):

[Augustus] lived at first next to the Forum Romanum…in a residence which once belonged to the orator Calvus. Later (he lived) on the Palatine, but still in the modest house of Hortensius, neither remarkably large nor very elaborate in decoration; the porticos were of Alban stone and not lofty, without any marble decorated living rooms or tesselated pavements. He lived in the same cubiculum (bedroom)  for forty years or more, winter and summer; he resided in the city in the winter, which was hardly good for his health. If he proposed to conduct some business in private or without interruption, he had a place, private and remote, which he called ‘Syracuse’; he used to go here or to some suburban villa of a freedman. But if he fell ill, he always took refuge in the mansion of his friend Maecenas’ . . . . Such was his dislike of all pretentious country mansions that he went so far as to demolish one built on too lavish a scale by his granddaughter Julia. His own were rather modest, and less remarkable for their statuary and pictures than for their landscape gardening and the rare antiques on display . . . . (73) How simply Augustus’ residence was furnished may be deduced by examining the couches and tables still preserved . . . . (Divus Augustus 72)

The House of Augustus on the Palatine

Why did Augustus make his home in the pretentious part of town when he wanted to be thought of as a nothing more than an extraordinary citizen helping to save his country?  Rhetoric and symbolism were everything for this emperor and the Palatine was loaded with mythological and historical meanings that enabled his subtle claims to power.

Roman legend said that Romulus had founded the city on the Palatine and then had taken up residence there in a modest hut that had been preserved through the centuries.  For Augustus, who cast himself as a re-founder of Rome, there could be no better place to live than aside that relic of the city’s ancient past, for the visual and spatial connection between the homes of Romulus and Augustus powerfully emphasized his point.

The House of Augustus on Rome's Palatine Hill

But what of the splendid paintings themselves?  Excavated in the 1960s and 1970s, this is first time that they’ve been available for public viewing.  Archaeologists agree that the frescoes were created about 30 BC and that they’re some of the finest paintings that remain from the ancient world.   Painted in the Second Style of Roman painting, they’re illusionistic masterpieces, meant to convince the viewer that the walls of these rooms have disappeared and that they can extraordinary landscapes and architectural vistas in the far distance.

21
Mar

Photo Friday: Going Underground

Cryptoportiucs on the Palatine.  A Photo by Susan Sanders.

Today, on Photo Friday, photographer Susan Sanders takes us to the Palatine Hill for a walk through an underground passageway, or cryptoportiucs, that served as an underground passageway for the Domus Tiberiana or Palace of Tiberius allowing easy movement from one side of the palace to another.

Susan shot this photo on a dark and rainy day, so that only the dim light  thrown into the passageway by means of the windows in the vault gives pattern and texture to the mosaic floor below.

To enjoy more of Susan’s photographs of Rome, visit her photo blog: Rome With A View.

21
Mar

Run Like the Wind

Reebok Ad Based on Botticelli's Birth of Venus

Sometimes the wind is against me.
I breathe it only because I have to.
I suck it in and spit it out cursing.
But today we’re going the same way.
And it’s everything I can do.
To stay on the ground.

Botticelli’s Birth of Venus (see below) seems to be the most advertised artwork of the year.  The painting was cleverly remade in an advertisement for Renaissance Hotels and now the Zephyrs or Winds that blow Venus to shore in the original painting star in an inspiring ad from Reebok (see above).

Agency: mcgarrybowen, New York, United States
Creative Directors: Lew Willig & Mark Koelfgen
Art Director: Lew Willig
Copywriter: Mark Koelfgen
Photographer: Kai Uwe Gundlach

Botticelli's Birth of Venus

18
Mar

The Three Graces Go Ginsu

The Three Graces

Here in Rome we’re coming off a Canova high – this winter the Galleria Borghese hosted a huge Canova exhibit, filling the noble palace with sculptures created by the 19th-century neoclassical master. Among the marble personalities who did time in the Rome show were the ethereal Three Graces, relieved to be temporarily out of the chilly Hermitage and away from the bitter winter winds of Saint Petersburg. Now that the Canova exhibit has ended and the Graces have gone home, we’re missing those powder-white puff-beauties, and so, when we stumbled upon this advertising campaign, we were glad to discover that Beauty, Joy, and Charm have taken up modeling.

Canova never thought of carving a radish, but then again, he probably never had knives like those made by WMF. Those sharp blades of steel not only enabled the replication in radish of his Three Graces, but also the embodiment of the classical aesthetic in such unlikely materials as pineapple and carrot. Those German knife makers are real cut ups!

Ads for WMF Knives

Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Tim Krink
Art Director: Thomas Thiele
Photographer: Markus Heumann
Published: October 2007

17
Mar

All Runs Lead to Rome

The 2008 Rome Marathon

Yesterday morning some 45,000 people from 76 different countries participated in the 14th Rome Marathon. The race began in Via dei Fori Imperiali at 09.00, against the dramatic backdrop of the Colosseum.

The route of the marathon wound up and down the Tiber River and past some of the most important parts of the city such as Piazza Venezia, Piramide, St Peter’s and Piazza di Spagna, with its most southern point being the basilica of S. Paolo and at its most northern point Rome’s Mosque.

Kenya’s Jonathan Kiptoo Yego outstripped his compatriot Philip Sanga Kimutai in the closing stages to win the Rome marathon on Sunday.

Kenyan Kiptoo Yego ran a personal best time of two hours, nine minutes and 57 seconds in windy conditions with Sanga Kimutai crossing the line just five seconds behind him.  Their fellow Kenyan Henry Kapkyai Kimeli came in third in a time of 2:10.17 after having led for a large part of the race.

Russia’s Galina Bogomolova won the women’s race with in 2:22.53, the fastest a woman has run a marathon on Italian soil.

Her compatriot Larissa Zousko was more than five minutes behind in second place with Hungary’s Aniko Kalovic third.

Richard Whitehead, 32 years old, who has had both his legs amputated, finished the course in 3:39:00 topping his personal best of 3:52:58.

And a few celebrities were spotted in the crowd…

Participants in the 2008 Rome Marathon

15
Mar

Beware the Ides of March!

Beware the Ides of March!




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