21
Mar
08

Run Like the Wind

Reebok Ad Based on Botticelli's Birth of Venus

Sometimes the wind is against me.
I breathe it only because I have to.
I suck it in and spit it out cursing.
But today we’re going the same way.
And it’s everything I can do.
To stay on the ground.

Botticelli’s Birth of Venus (see below) seems to be the most advertised artwork of the year.  The painting was cleverly remade in an advertisement for Renaissance Hotels and now the Zephyrs or Winds that blow Venus to shore in the original painting star in an inspiring ad from Reebok (see above).

Agency: mcgarrybowen, New York, United States
Creative Directors: Lew Willig & Mark Koelfgen
Art Director: Lew Willig
Copywriter: Mark Koelfgen
Photographer: Kai Uwe Gundlach

Botticelli's Birth of Venus