Here in Rome we’re coming off a Canova high – this winter the Galleria Borghese hosted a huge Canova exhibit, filling the noble palace with sculptures created by the 19th-century neoclassical master. Among the marble personalities who did time in the Rome show were the ethereal Three Graces, relieved to be temporarily out of the chilly Hermitage and away from the bitter winter winds of Saint Petersburg. Now that the Canova exhibit has ended and the Graces have gone home, we’re missing those powder-white puff-beauties, and so, when we stumbled upon this advertising campaign, we were glad to discover that Beauty, Joy, and Charm have taken up modeling.
Canova never thought of carving a radish, but then again, he probably never had knives like those made by WMF. Those sharp blades of steel not only enabled the replication in radish of his Three Graces, but also the embodiment of the classical aesthetic in such unlikely materials as pineapple and carrot. Those German knife makers are real cut ups!
Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Tim Krink
Art Director: Thomas Thiele
Photographer: Markus Heumann
Published: October 2007
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