Archive for April, 2008

30
Apr

Feel Italian Wherever You Are

Lamborghini Advertisement

We’ve spent this afternoon laughing at these Lamborghini advertisements. In an effort to convince us that driving a Lamborghini is the sure-fire way to achieve the hipness and elegance of the Italian lifestyle, the ads superimpose a bit of oh-so-Italian culture on scenes that are decidedly of other places.

Above, two guards at Buckingham palace assume a relaxed slump against a building and communicate more with gestures and body language than with words. The copy reads, “Feels Italian Wherever You Are.”

Lamborghini Advertisement

In other expressions of the same message, a hard-core biker sits delicately atop a Vespa scooter (above) and two American good ole boys perch outside a diner sipping from tiny espresso cups (below).

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hoffmann
Photographer: Arthur Mebius
Published: February 2008

Lamborghini Advertisement

30
Apr

Light Imitates Art

David and Venus Lamps by Slide

Having written yesterday about the extraordinary (and slightly nutty) chandeliers at the church of Santa Maria in Aracoeli, we turn today to an even more kitsch, classical, and clever form of illumination.

Nothing warms our hearts more than the overt exploitation of sculptural masterpieces, which is why our discovery of David and Venus di Milo lamps made by Slide (see above) brightened our day.

David & Venus di Milo

29
Apr

Lightstyles: Santa Maria in Aracoeli

Santa Maria del Aracoeli in Rome

The Capitoline Hill was once the bustling center of ancient Rome. It was home to city’s most important site of worship, the Temple of Jupiter Optimus Maximus, while it also hosted a temple dedicated to Jupiter’s consort, Juno, and a site called ‘the asylum’, where Romulus was said to have recruited the city’s very first citizens.

By the early Middle Ages, however, the temples on the Capitoline had fallen into disuse and disrepair. The steep hill was uninhabited and covered with olive trees. Yet, this didn’t keep a group of Greek monks from building a church on the site of the Temple of Juno in the seventh century. Their church was meant to honor a legendary miracle which happened on this hill and was said to have foretold the coming of Christ.

The legend (which probably originated in the fourth century), suggests that during a visit to the Capitoline Hill, Rome’s first emperor, Augustus, saw the sky open. Between the clouds he saw a beautiful woman, seated on an altar, and holding a baby. In response to this vision, Augustus is said to have exclaimed, “Here is the altar of God’s son,” and to have fallen upon his knees. Alternatively, it is also said that an oracle, speaking to Augustus, foretold the birth of the Jesus on this site.

For these reasons, the church of Santa Maria in Aracoeli (or Saint Mary of the Altar in the Sky) stands high on the Capitoline Hill. Here at the eCool Compound, it is one of our favorite churches. A clever friend once quipped that it has the “smoothest floor in all of Rome” and she is absolutely correct. On a bright sunny day, sunlight absolutely dances across the highly-polished and foot-worn marble floor.

Yet, here at the eCool compound, we’re partial to another aspect of this church’s decor. It’s those nutty chandeliers that please us so very much. We love the way they dangle between the columns, but we are even more taken by the way in which they arch over the altar (see the upper right corner of this photo and look closely!).

28
Apr

Third Annual Pillow Fight!

3rd Annual Pillow Fight in Rome, Piazza Santa Maria in Trastevere

Yesterday evening, just before 6pm, it seemed that Piazza Santa Maria in Trastevere was being invaded by an army of some 300 people, all of whom were clutching strangely-shaped bags that appeared to be filled with soft objects of similar size. What were they doing? What were they carrying?

The mission of the bag-bearers became clear at the moment that the fine medieval bell tower in the piazza began its six-o-clock chime. To the tune of pealing bells, the mysterious bags were thrown aside to reveal that each member of the invading army was armed with a pillow. Time for the third edition of Roman Pillow Fight!

3rd Annual Pillow Fight in Rome's Piazza Santa Maria in Trastevere

Organized by the so-called Committee for the Termination of National Apathy, the aim of the annual Pillow Fight event is that of relieving anxiety and stress.

You can read more at the official Roman Pillow Fight Blog where you’ll be directed to images of the event posted on Flickr (the source of our images) and to video on YouTube. You’ll also find links to the Facebook and MySpace Roman Pillow Fight pages. Want to stage your own Pillow Fight? Visit the World Pillow Fight Day website – as it turns out, March 22nd was World Pillow Fight Day.

3rd Annual Pillow Fight, Piazza Santa Maria in Trastevere, Rome

27
Apr

At Gramsci’s Grave

Tomb of Gramsci in Rome's Protestant Cemetery

Today, in Rome’s Protestant Cemetery, the life of Antonio Gramsci, an Italian writer, politician and political theorist is being celebrated. Gramsci, who died on April 27, 1937 – sixty-one years ago – was a founding member and onetime leader of the Communist Party of Italy, before being imprisoned by Mussolini’s Fascist regime.

One of the great intellectuals of twentieth-century Italy, Gramsci is considered to be among the most important of Marxist thinkers.  Among his literary works are more than 30 notebooks and 3000 pages of history and analysis written during his imprisonment and known as the Prison Notebooks.  They trace Italian history and nationalism and are important expressions of Gramsci’s Marxist theory, critical theory and educational theory.

Gramsci died in Rome at the age of 46. His grave in the Protestant Cemetery – decorated with the flowers and wreaths that are brought to the cemetery by his followers and admirers and on the anniversary of his death each year – is shown in the photo above.

26
Apr

Photo Saturday: Homage to Hosteria Farnese

Hosteria Farnese in Rome

While there are those in Rome who studiously rank and rate restaurants and then spend their evenings flitting from one trendy trattoria to another, we at the eCool compound have pronounced that practice to be an utterly un-Roman way of eating.

Don’t get us wrong. We appreciate innovative food served in a sleek and modern setting as much as anyone. But, admittedly, we only head for such chic eating establishments when we need a brief mental and gastronomical escape from the Eterna. Most of the time, we do as the Romans, seeking out an hosteria or trattoria that is more homey than our own kitchens and that serves the same food our grandmothers would have pressed upon us if only they’d been Italian.

Why spend one’s time and money eating just the kind of food you might cook for yourself at home? In the case of one restaurant we frequent, it’s because they turn out an amatriciana that’s better than any we’ve ever eaten elsewhere. In the case of another trattoria we love, it’s because their cacio and pepe is so perfectly al dente and because we don’t have to clean up the mess that’s created when grated sheep’s cheese is dumped into a pan of hot pasta – who wants that in their kitchen sink?

In other cases, we patronize a place over and over because we’re made to feel so very much at home. That’s why we keep going back to Hosteria Farnese – a decidedly un-fancy eating establishment located at Via dei Baullari 109, between Campo dei Fiori and Piazza Farnese – where the owners Francesco and “the Signora,” along with their son Luca (see photo above), always welcome us like long-lost cousins while serving up a reliably good Roman meal.

In a neighborhood that’s mostly sold out to mass tourism and youthful carrousing, Hosteria Farnese is a reminder of all that we most value about Rome. The Signora runs the kitchen and takes pride in her home style food; Francesco carries on a running conversation with every table and mixes up potent after-dinner digestivi; and Luca gracefully and adroitly insures that you want for nothing as you wile away hours over a pleasant meal with friends.

Photographs by Susan Sanders. For more of Susan’s photos, visit her blog, Rome With A View.

Hosteria Farnese in Rome

25
Apr

15 Minutes of Fame

Mafia Graffiti in Palermo

The Cathedral of Palermo – known for its spectacular array of medieval tombs and sculpture – is today graced with a new work of art. An Andy Warhol style graffiti featuring the face of mob boss Matteo Messina Denaro has appeared on a wall that separates the church from nearby Piazza Setteangeli. The portraits were based on the last known photo of the fugitive boss.

The nearby text reads “Messina Denaro – the Last!” Newspaper reports suggest that the initials F.A. (above, surrounded by a circle) may be those of the artist.

So who is the guy being praised (or blamed?) in spray-on street style? He’s a really bad guy – one of Italy’s most wanted fugitives, one of the world’s largest drug dealers (according to the FBI), and a man who’s definitely already had his 15 minutes of fame. A leader of Cosa Nostra, Matteo Messina Denaro became known nationally 2001, when the magazine L’Espresso put him on the cover with the headline: Ecco il nuovo capo della mafia (“Here is the new boss of the Mafia”).

Known for being a ruthless playboy mafioso and womaniser, driving an expensive Porsche sports car, and wearing a Rolex Daytona watch, Ray Ban sunglasses and clothes from Armani and Versace, Messina Denaro has been a fugitive since 1993 when he was involved in the bomb attacks that shook Sicily and killed prosecutors Giovanni Falcone and Paolo Borsellino.

Palermo Mafia Graffiti

23
Apr

Birthday of Rome: Street Performers Honor the Eterna

Romulus & the She-Wolf Puppets

One last Birthday of Rome post from the eCool Compound!

Some readers have been asking how we know the foundation date of Rome – a good question!  Rome’s birthday was given to us by the first-century BC historian Marcus Terentius Varro who wrote that it was on 21 April 753 BC when Romulus founded the city.  Thus, as of today, the Eternal City is 2761 years + 2 days old.

This year, celebration of Rome’s birthday began on Saturday 19 April with the re-enactment of an ancient ritual.  On Sunday 20 April, (almost) all of Rome turned out to celebrate the big day on Via dei Fori Imperiali, where a paradea full of gladiators, centurions, and senators marched from the Circus Maximus to the Colosseum and along the Via dei Fori Imperiali (click here and here).

But that wasn’t all that was going on!  The street was lined with stalls touting the wholesome goodness of Italy’s most traditional foods, while a range of sporting demonstrations wowed the crowds – we at the eCool Compound were blown away by the Ruzzolone, a traditional cheese-rolling contest held in an Umbrian hill town.

There were street performers galore, including clowns, fire-eaters, roaming musicians, acrobats, and puppet shows.  Two groups in particular caught our eye.  We couldn’t help giggling at the Romulus & the She-Wolf hand puppet troupe that’s seen in the photo above.  And these stilt walkers clad in 18th-century costumes left us wondering just how tall the Colosseum really is.

Stilt Performers at Rome's Colosseum

22
Apr

Birthday of Rome: Roll the Cheese, Please!

Ruzzolone - Cheese Rolling in Via dei Fori Imperiali

For those of you who may not have been keeping up with events in Rome over the past few days, it’s important to note that yesterday, 21 April, was the 2761st birthday of the Eternal City.   Celebrations began on Saturday 19 April with a re-enactment of the ancient Parilia Festival in the Forum Boarium, and then continued on Sunday 20 April with a parade in which a thousand people dressed as centurions, gladiators, Vestal Virgins, senators, prisoners of wars, and goddesses strolled around the Colosseum.  (See our coverage here and here).

The events just described were staged by the Gruppo Storico Romano, but other celebratory events organized by the Comune di Roma and Legambiente were also on offer on the Via dei Fori Imperiali: Stalls showcasing food products particular to various small towns and villages across Italy were set up along the roadside while folk bands and demonstrations of traditional sporting events were given.

Among the strangest and most interesting of events was a demonstration of the Ruzzolone – a sporting event practiced only in the Umbrian village of Panicale – in which huge roundels of Pecorino cheese are rolled around town on Pasquetta, the day after Easter (Please note that in the demonstration of this event on Via dei Fori Imperiali, no effort was made to roll the cheese all the way around Rome, nor even to coax it into following the contours of the pomerium, the city boundary established by Romulus.  Darn!)

Ruzzolone - Cheese Rolling in Via dei Fori Imperiali

The event – as practiced in Panicale in Umbria – is described in fascinating detail here:

From the NY Times:  Mr. [Stew] Vreeland tells of the Ruzzolone in Panicale — the rolling of the cheese. A sporting event that combines elements of bocce and yo-yo, it is, Mr. Vreeland says, “as crazy as it sounds.” The giocatori, or players, send a nine-pound round of Pecorino cheese rolling on a course around the perimeter of the ancient, walled village. It is launched with a leather strap, wrapped around the cheese and pulled by a stick of wood. Spotters run alongside the cheese to mark where it falls. The winner — the player who completes the race course in the fewest strokes — gets the cheese.

Often the cheeses go careening into nearby olive groves or, as Mr. Vreeland wrote on his Web site, www.seeyouinitaly.com, “get wedged under the one Fiat Uno that didn’t get the No Parking message.” When the race is completed, the crowd is entertained by a bandaccia (literally “bad band”), with people playing pots, pans, cowbells, horns and a few actual instruments.

Kind of crazy, eh?  But that’s not all that was on display.  Crowds were also treated to a mighty display of tiro alla fune or tug of war – a contest that apparently has long been a favorite in Italian towns and villages.

Tug of War on Via dei Fori Imperiali

The competition was fierce – it was the azzuri against the rossi or the blues against the reds.  Both teams pulled to a rhythmic chant, each trying to gain ground with every grunt as the crowd yelled and cheered.

Tug of War in Rome's Via dei Fori Imperiali

Ultimately, the brute strength that was the blue team managed to exert their power over the reds, pulling their opponents over the magic line and declaring victory.  Are these gusy wearing azzuro the Italian National Tug of War Team?  We don’t know but it seems their jerseys suggest that might be the case.

Tug of War in Rome's Via dei Fori Imperiali

21
Apr

Birthday of Rome: 2761 Years Old!

Parade Celebrating the Birthday of Rome

Today marks Rome’s 2761st birthday! From our point of view, she’s a birthday girl who looks infinitely younger than her estimable age. Happy Birthday Roma!

Parade for Rome's 2761st Birthday

Here at the eCool Compound, we began our celebration two days ago, when we attended a re-enactment of the Parilia rites celebrated by the ancient Romans every year on 21 April. The fun continued yesterday when a thousand historic reenacters dressed as gladiators, emperors, Vestal Virgins, and senators marched from the Circus Maximus to the Colosseum and down the Via dei Fori Imperiali. We posted some photos of that fabulous parade yesterday and are here to bring you more today.

Parade for Rome's 2761st Birthday

Crowds of centurions patiently waited as those less-organized participants in the parade made their way down the street.

Parade for Rome's 2761st Birthday

Everyone was decked out in their finest ancient gear. Admittedly we never thought of topping off our helmet with a wolf skin, but the effect is fantastic – and, let’s face it, not everyone feels comfortable in chain mail so we admire these guys who are willing to weld it on for this very special occasion.

Parade for Rome's 2761st Birthday

While the outfits were impressive, its the accessories that really make the Roman, and those on display in this parade were nothing to scoff at! From standards to swords and from lion skins to silver face masks, this crowd clearly understood the importance of accouterments.

Parade in honor of Rome's 2761st Birthday

Even the kids got into the act, donning laurel wreaths and “giallo-rosso” tunics as they joined in the celebration.

Parade for Rome's 2761st Birthday




Calendar

April 2008
S M T W T F S
« Mar   May »
 12345
6789101112
13141516171819
20212223242526
27282930  

Badge Farm

  • Firefox 2
  • CSSEdit 2
  • Textmate
  • Powered by Redoable 1.0