Nice advertising campaign for Par 5 Fashion Sportswear – a reminder of how ubiquitous is the playing of soccer in Italy. Any public space will do – as long as there’s a ball! And anyone can take part – from the toddling two-yeaR-old (how is it that barely walking Italian tots are already so good at soccer?) to the well-shod grandma strolling down the street.
In this case, however, it seems that the golf-club-toting wearers of Par 5 have not yet mastered the art of getting the ball inside the goal!
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Hugo Gallardo, Francesco Guerrera
Copywriter:Vicky Gitto
Photographer: Francesco Guerrera
