We’ve spent this afternoon laughing at these Lamborghini advertisements. In an effort to convince us that driving a Lamborghini is the sure-fire way to achieve the hipness and elegance of the Italian lifestyle, the ads superimpose a bit of oh-so-Italian culture on scenes that are decidedly of other places.
Above, two guards at Buckingham palace assume a relaxed slump against a building and communicate more with gestures and body language than with words. The copy reads, “Feels Italian Wherever You Are.”
In other expressions of the same message, a hard-core biker sits delicately atop a Vespa scooter (above) and two American good ole boys perch outside a diner sipping from tiny espresso cups (below).
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hoffmann
Photographer: Arthur Mebius
Published: February 2008
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