Archive for April, 2008



11
Apr

Cleopatra: Riddle of the Tomb

Cleopatra: Riddle of the Tomb

The country is divided by civil war pitting Cleopatra’s supporters against those of her brother and husband, Ptolemy, who is ravaging the country. In this climate of terror, Thomas, a young apprentice to Akkad, Cleopatra’s astrologist and astronomist, falls in love with his master’s daughter. One day, in horror, he discovers that both Master and daughter have been kidnapped.

Thomas sets out on their trail and learns in the course of his investigations that Cleopatra herself has asked Akkad to make a specific divination, and that the partisans of Ptolemy are behind the kidnapping. Cleopatra promises Thomas that in exchange for the tablets required for the divination, her guards will find the master and his daughter.

Thomas’s investigations lead him to the discovery of Egypt’s legendary sites such as the Library of Alexandria and the Lighthouse. Thomas also meets the Queen and a whole host of other mysterious characters. Will he manage to save his master and his loved one, so that together they can decipher the stars? Without the prophecy, the country will be lost: the destiny of Egypt and its Queen are in his hands.

Cleopatra: Riddle of the Tomb

Created by award-winning developer, Kheops Studio, the game development of Cleopatra: Riddle of the Tomb is based on historical research about Egyptian culture. “Egyptian themed games have always been a favorite among gaming fans,” said Byron Gaum, Global Product Marketing Manager at The Adventure Company. “Cleopatra: Riddle of the Tomb offers players a realistic exploration into history with an engaging story, a host of mysterious characters, and varying gameplay experiences based on the astrological sign that a player chooses. It’s a must-have for every adventure game fan.”

And, we might add, a must-have for every enthusiast of ancient culture who might like to dial back the years and meet Cleopatra face-to-face.

Cleopatra: Riddle of the Tomb

09
Apr

Street Sports

Ad for Par 5 Urban Sportswear

Nice advertising campaign for Par 5 Fashion Sportswear - a reminder of how ubiquitous is the playing of soccer in Italy. Any public space will do - as long as there’s a ball! And anyone can take part - from the toddling two-yeaR-old (how is it that barely walking Italian tots are already so good at soccer?) to the well-shod grandma strolling down the street.

In this case, however, it seems that the golf-club-toting wearers of Par 5 have not yet mastered the art of getting the ball inside the goal!

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Hugo Gallardo, Francesco Guerrera
Copywriter:Vicky Gitto
Photographer: Francesco Guerrera

08
Apr

R.I.Pests

Graphics from Ads for Ceseani Exterminators

We’re laughing hard at these graphics from an ad campaign for Ceserani Exterminators. Love the cockroach coffin with antennae sticking out of it (look closely) - almost as much as the mouse-hole tombstone!

Advertising Agency: Leo Burnett, Milan, Italy
Art Director: Gildo Rapetti

07
Apr

Sweet Portrait Suites

Portrait Suites Hotel in Rome

It is with great regularity that at the eCool Compound field questions about Rome’s multitude of hotels.  Such questions are hard to answer, of course, unless one knows the asker quite well.  So, we generally respond with questions of our own:  what are you looking for in your hotel?  do you like big luxury palaces or intimate b&bs?  is it more important for you to have a view of the Pantheon or Colosseum or is shopping your main priority in the Eterna?

For those whose answers indicate a preference for small, intimate accommodations located in the heart of Rome’s shopping district around the Spanish Steps, we encourage you to take a look at Portrait Suites, a property owned by the Florence-based Lungarno Group (which is affiliated with the Ferragamo family).

Located just above the Ferragamo Men’s Store at the corner of  ultra-chic Via Condotti and Via Bocca di Leone, Portrait Suites occupies a luxurious Italian town house.  Because there are only fourteen suites and studios, services is attentive and impeccable.

The architecture and interior design is by Michele Bönan, who chose to fit this luxurious residence out with marble and wood - and in the case of some tables, even boar skin! Sofas and armchairs are covered in lush fabrics reminiscent of the unique Ferragamo style.

The suites and studios - many of which have ample living space - are all equipped with a  bar-kitchenette so that you can indulge in your daily routine.  It’s an effort, of course, to make you feel that Portrait Suites truly is your home away from home.  In keeping with that goal, rooms are also equipped with satellite TV, DVD/CD players, and WI-FI,  and two suites even boast a sauna and fitness corner.

Beyond the intimate atmosphere (and it is lovely - we’ve visited several times)  the most alluring aspect of  Portrait Suites Hotel is its rooftop terrace with a beautiful view of Trinita dei Monti, the church that perches atop the Spanish Steps.  And while the hotel encourages you to take your breakfast on this terrace (though they’ll happily serve it in your room if you prefer), it’s drinks at dusk that we most enthusiastically recommend!

Portrait Suites, www.lungarnohotels.com, Via Bocca di Leone 23.

Portrait Suites Hotel in Rome

06
Apr

Don’t Give Me Any Lip

Ad for Hair Color

Wacky wacky ad for Koleston Hair Color by Leo Burnett in Milan.


Creative Directors: Sergio Rodriguez, Enrico Dorizza
Art Director: Alessandro Padalino
Photographer: Studioros
Published: March 2008

06
Apr

Spring at the Protestant Cemetery

Spring at Rome's Protestant Cemetery

Ahhh!  Spring!  Though today the Roman newspapers have announced that this spring is one of the coolest we’ve had in years (and, happily, they’re predicting a cool-ish summer as well), it IS starting to warm up and the sun is moving back toward the center of the sky.

As a result, Rome’s green spaces are flourishing.  The plane trees along the Tiber River have been gray skeletons for months, but suddenly their graceful branches have disappeared and  leaves have sprouted.  The Judas trees that line any number of streets in the Eterna have burst into gorgeous purple blossoms.  And even the wisteria that climbs on and over fences and apartment buildings has begun to flower.

All of this sprouting and blooming means that any plant or garden lover should head immediately to Rome’s Protestant Cemetery, where trees, bushes, and plants are all topped with an abundance of light green leaves that mark new growth.  The peonies are blooming and so are the irises.  And the air smells like damp soil and wild onions.

We at the eCool compound regularly find our peace at this place - a visit is like a holiday in the country without having to leave town.

For more information about the cemetery’s history and the literary luminaries buried within, click here.  Via Caio Cesto, 6.  Open 9am to 4:30pm everyday.

Spring in Rome's Protestant Cemetery

05
Apr

Photo Saturday: A Stroll Through Rome’s Jewish Ghetto

Scene from the Jewish Ghetto in Rome

Rome’s Jewish Ghetto is full of tiny, dark, twisted streets that (spray paint aside) have looked approximately the same since the Middle Ages. Some of those streets - so small as to be completely overshadowed by surrounding buildings - seem never even to see the light of day.

Imagine, therefore, the delight felt by photographer Susan Sanders as she strolled yesterday through the usually somber Via della Reginella and discovered that the angle of Rome’s brightening spring sun perfectly illuminated a newly painted wall that is home to a collection of historic relief sculptures and inscriptions.

For more photographs by Susan, pay a visit to her Rome With a View blog.

04
Apr

Counting Sheep in Torino

Sheep

(ANSA) - Turin, April 3 - For the second year in a row, sheep are being used to trim the lawns of this city’s parks and save the taxpayer some money.

The first herd of sheep arrived Thursday at the Meisino park, a vast area of land along the Po River on the city’s eastern outskirts, while a second herd will be brought to the Sangone park on Monday.

The two herds will graze in the parks for two months and officials believe this will save the city some 30,000 euros in gardeners’ fees.

Last year herds were used in three city parks, including cattle in the Maddalena park.

This year it was decided not to use cattle because they produced significantly more manure that sheep.

A total of 700 sheep and 16 newborn lambs were brought to the Meisino park and belong to Chieri shepherd Federico Tombolato.

Sheep in the Streets of Torino, Italy

”I came here last year as well and it worked out really well. The city saved money and kept the park clean, while I saved money by not having to rent fields to graze my sheep,” Tombolato said.

The sheep are kept in a fenced-in areas for a few days. They are then moved to other pens while the area is kept closed to the public for a couple of days to allow time for the land to settle and the grass to seed.

”There are some minor inconveniences for the public but the initiative has a naturalistic value and is even educational, allowing people, especially young people, to come into contact with and learn more about animals,” a city park official observed.

After their two-month tour of duty in the parks, the sheep are brought into the mountains for the hot summer months.

Sheep on the Streets of Torino, Italy

03
Apr

I Know Art When I See It

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Just stumbled upon these great ads for MUF, the Museo Nazionale del Fumetto e dell’Imagine (the Italian Comics Museum) in Lucca.

The copy in the golden frame reads, “Comics are art.  Just funnier.”

Advertising Agency: JWT, Milan, Italy
Creative Director: Pietro Maestri
Art Directors: Cristiana Boccassini, Flavio Mainoli
Copywriters: Bruno Bertelli, Paolo Cesano
Photographer: Corbis
Published: January 2008

03
Apr

Restoring the Circus Maximus

Model of the Circus Maximus in Antiquity

From the Independent:

It still bears its thrilling ancient name, and the antique ruins on the Palatine Hill, the heart of ancient Rome and home of the Caesars, still gaze down upon it. But now it takes a feat of the imagination to see Circus Maximus as it must have been in its pomp.

Today it is little more than a long, narrow park, 340 metres in length, with a small archeological dig fitfully in progress at its south-eastern end. It can still hold a crowd: Genesis played a free concert here last year, and Bob Geldof persuaded Rome’s mayor, Walter Veltroni, to let him use it for the Italian leg of the Live-8 spectacular in 2005. The rest of the time it is the haunt of dog-walkers, joggers and the occasional conceptual artist.

But 2,000 years ago this was the most exciting spot in the city. Long before the building of the Colosseum, crowds in their hundreds of thousands packed the stands to watch 12 teams of charioteers scorch the earth. Gladiators and wild animals fought in mortal combat, and the central arena was often flooded so miniature triremes could battle it out for the Romans’ delight. If a particularly large number of people had to be crucified, Circus Maximus was the obvious place to do it.

The strip’s last big show was in AD549. Then the Barbarians arrived and laid it to waste, and for the next millenium and a half it was no more than a very large allotment with a fancy name.

But now, after the centuries of neglect and years of debate and campaigning, Circus Maximus is finally to get some attention. Beginning on 20 June, the city’s archeological authorities are to begin a careful and respectful restoration.

Eugenio La Rocca, Superintendent of Rome and lecturere in archeology at Rome’s Sapienza University, said: “We are trying to realise the old dreams that Rome has maintained from the 19th century up to the present. We will do our best to restore this site, which was of the utmost importance in our history. ”

[King] Tarquin drained the site 2,500 years ago, but it was Julius Caesar in 46 BC who erected the first buildings here, which were consumed by fire in AD64. With the Emperor Trajan, the performances began to assume the wondrous proportions that we only know today from films.”

Professor La Rocca stressed that he will not be attempting to restore the Circus to its former glory. “We will clean up the whole site to make it practicable and legible, and give it a simple curved enclosure,” he said. During chariot races the long track was divided by a raised spine of beaten earth, and this is one element the authorities plan to recreate.

They will also continue excavating, with greater urgency. Despite the fame of the Circus, Professor La Rocca told La Repubblica newspaper, “Paradoxically we have little information about it. Pliny claimed it could hold 250,000 spectators but others said 150,000, which seems much more likely.” Treasures recovered from the Circus and other sites will eventually find a home in a new Museum of the City of Rome, to be built a few steps away.

Rome's Circus Maximus Today




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