Italy’s dubbing industry is one of the largest in the world, meaning that it’s often quite difficult to find movies being screened in their original language. Or, at least that’s the case here in the Eternal City.
The practice goes back to the nationalistic biases of Mussolini and continues today, though, slowly, things are changing. It’s that change that’s attested in the advertisement above for Warner Village Cinema.
We see a giant Fay Wray holding a very small King Kong, while the tagline reads “A Translated Movie is Not the Same.” In this very clever way, the multi-screen mega-theater Warner Village announces that it will be screening original language films.
(By the way, we’ve just checked the newspaper and discovered that no original language movies are showing at the Warner Village. Ahhhhh….Rome)
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO Rome
Creative Director: Luca Scotto Di Carlo
Art Directors / Copywriters: Alessandro Fruscella, Letizia Ziaco
Photographer: Alessandro Bavari
Account: Andrea Brustia
Published: May 2008
