Copy: “See your world in a new light.”
To promote Earth Hour and remind people that it is a global, worldwide event, Leo Burnett Sydney created an ad campaign that featured worldwide iconic buildings lit by the Moon. (For other monuments seen by moonlight, click here.)
Of course, Leo Burnett and the innovators of Earth Hour aren’t the first to recommend gazing upon the Colosseum by the light of the moon. Praise for that idea goes to Lord Byron, who started a fad in the early nineteenth century when he described a nocturnal foray into the Colosseum. In his poem, Manfred, Byron described the Roman arena as seen under a brightly-lit moon. From this point on, nighttime visits to the Colosseum became de rigeur for nineteenth-century travelers, many of whom had committed Byron’s lines to memory:
When I was wandering, - upon such a night
I stood within the Coliseum’s wall,
Midst the chief relics of almighty Rome!
The trees which grew along the broken arches
Waved dark in the blue midnight, and the stars
Shone through the rents of ruin; from afar
The watchdog bay’d beyond the Tiber; and
More near from out the Caesars’ palace came
The owl’s long cry…
Ivy usurps the laurel’s place of growth;-
But the gladiators’ bloody Circus stands,
A noble wreck in ruinous perfection!
To read more about moonlight visitors to the Colosseum, click here.
Ad seen above created by:
Agency : Leo Burnett Sydney,Australia
Executive Creative Director: Mark Collis
Creative Director: Stephen Coll
Art Director: Nils Eberhardt
