Archive for March, 2009

31
Mar

We Will Rock You

Intrecci Advertising

Some years ago, we published an excellent ad campaign for the Intrecci Hair Salon in Milan — it showed nuns whose elaborate habits were clearly covering up fantastic coiffures. We loved that ad campaign, both for it’s cleverness and it’s particular Italian-ness.

Thus, we were happy to see another Intrecci ad campign make an appearance on the I Believe in Advertising Blog.  This one features models made to look like stone sculptures.  While their bodies seem to be the product of a sculptor able to turn marble into flesh, their hair remains unfinished.  The tagline reads: “To Be Finished at Intrecci.”  The point is, we suppose, that the stylists at Intrecci are artists of the highest caliber.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe, Luca Menozzi
Photographer/Illustrator: Stefano Torresani

30
Mar

It Ain’t Easy Being Green

Whirlpool 6th Sense

I Believe in Advertising has posted some great ads for Whirlpool 6th Sense appliances that came out of the Milan Pubicis advertising agency.

The tagline says that Whirlpool 6th Sense appliances take care of the environment — an idea that’s further suggested by the illustrations.  That which graces the oven ad shows a verdant landscape shaped like a piece of cake, while that on the washing machine ad takes the same tactic, but shows a t-shirt shaped earthly paradise.

Advertising Agency: Publicis, Milan, Italy
Executive Creative Director: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Vincenzo Gasbarro,Salvatore Urso
Copywriter: Umberto Bartolini
Client Service Team: Elena Morandi, Francesca Roncaglia
Photographer: Roberto Prosdocimo
Post Production: Roberto Marchesi, Marta Capriotti, Federico Zerbinati

27
Mar

Photo Friday: At the Victor Emmanuel Monument

Rome Photo by Susan Sanders

Friday rolls around once again and so it’s time for us to post another fabulous photo taken by Susan Sanders.  Today, Susan takes us to the Victor Emmanuel Monument, that massive, white, classical-to-the-max (despite being modern) altar that stands at Rome’s very center.

Visitors to the monument pass through a gorgeous iron fence that blocks out the chaos of Piazza Venezia (the place where all those roads leading to Rome converge!) and sets the reverential tone appropriate for a visit to the Altar of the Fatherland and its associated Tomb of the Unknown Soldier.

On a recent visit, Susan caught this photo of a tourist who, overwhelmed by the scale and the grandeur of the monument, sank to her knees in an effort to capture the moment with her camera.

For more photographs by Susan, visit her blog: Rome With A View

25
Mar

Egg-xtra! Egg-xtra!

E

Easter is still a few weeks away, but we’re cheered to see that Rome’s shop windows are already absolutely full of the beautiful chocolate eggs that are essential to any Italian Easter celebration.

That means that the chocolate-to-citizen ratio in is on the rise in this town — it’s no wonder that moods seem to be improving as the long, cold, wet winter gives way to a beautiful spring.

We’ll be showing you more of these spectacular eggs over the course of the next weeks.  Today’s post is just a bit of “eye candy” that’s meant to tickle your tastebuds as well.

23
Mar

Run, Run, Everybody Run: The Rome 2009 Marathon

The Rome Marathon 2009

Some 80,000 people hit the streets of Rome early yesterday morning to take part in the annual Rome marathon and the associated Rome Fun Run of 4.2 kilometers.  A brilliant sun lit the sky, temperatures rose enough to make running comfortable (but not too hot), and a light north wind cleared the air, as 12-15,000 marathon runners set out on their 26 mile trek through the Eterna and tens of thousands more runners took on the Fun Run challenge.

The victor in the men’s marathon was 30-year-old Kenyan, Benjamin Kiptoo Kolum, who crossed the finish line with a time of 2 hours, 7 minutes, and 17 seconds.  The women’s race was was won by Ethiopian Firehiwot Dado, 25 years of age, who managed a time of  2 hours, 27 minutes, and 08 seconds.

Centurion on the Run in the 2009 Rome Marathon

While most runners were decked out in the spandex, goretex, and nylon of which today’s cutting edge athletic outfits are made, others chose more traditional Roman garb.  As seen in the photograph above, at least one Roman centurion — in this case shunning marching sandals for sneakers — joined the race, proving that the stamina and determination that characeterized the ancient Roman army is still alive and well in the people of Rome.  (For the record, a garden gnome was also seen running the race, but we’re fairly sure that the centurion slayed him shortly before he reached the finish line.)

The finish line was on Via dei Fori Imperiali, quite near the Colosseum.  By early afternoon, the road was awash with runners trading stories about the race, massaging sore muscles, and gulping electrolyte-replacing liquids.  For reasons entirely unclear to everyone in the eCool Compound, city officials enhanced the celebratory atmosphere by providing a stage on which kilt-wearing Scots (or good impersonators of them) danced jigs for a part of the afternoon (see below).

Scottish Dancers in Via dei Fori Imperiali

22
Mar

Keep It Safe With Cuki

Cuki Advertisement

Thanks to Ads of the World, we’ve discovered that Italian advertising genius Armando Testa has done it again!  He’s designed some hilarious publicity for Cuki aluminum foil.  The ads show fish and deep sea creatures wearing coats of armor, the implication being, of course, that Cuki will protect even the most delicate of foods.

Two thumbs up from us.  They make us giggle!

Cuki Foil Advertisement

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Vice Creative Director: Luca Cortesini
Art Director: Daniel Cambò
Copywriter: Daniele Bona
Illustrators: Emilano Bolis, Alessandra Postelli
Published: January 2009

Cuki Foil Ad

22
Mar

Let Angels Be Your Guide! Win a Trip to Rome!

Angels and Demons

The month of May is shaping up to be an exciting one here in Rome, not least because the long-awaited film adaptation of Dan Brown’s bestselling book Angels and Demons is due to be released on 13  May in Rome and on 15 May in the United States.

Angels and Demons revolves around a plot by a sinister elite group known as the Illuminati to install their candidate as Pope and blow up the Vatican using antimatter. Crucial and dramatic scenes are set in the Vatican and in two Rome churches — Santa Maria del Popolo and Santa Maria della Vittoria. In both churches, cardinals are murdered in the most gory of fashions and their bodies are mutilated with mysterious marks and symbols.

Angels & Demons

Filming began in Rome in May 2008, but the Vatican quickly banned actors and filmmakers its grounds or any church in Rome, describing the work as “an offense against God”.  Thus, the production team recreated the interiors of the churches from which they were banned on a set in Hollywood, and used the marble halls and staircases of the former royal palace at Caserta, near Naples, to double for Vatican interiors.  Nonetheless, Vatican officials were unable to prevent the film-makers from shooting exterior shots of St Peter’s and the surrounding medieval streets of the Borgo.

Acclaimed symbologist Robert Langdon (Tom Hanks) is called to look into the matter and throw light on the modus operandi of The Illuminati. In doing so, he races madly about Rome, hoping to stop the Illuminati, whose beef with the Vatican revolves around the long-standing conflict between religion and science that was most dramatically played out during the Inquisition.  Langdon knows that he must “let angels be his guide,” and he criss-crosses the Eternal City, trying to find the meeting place of the Illuminati by following “Altars of Science” placed on “the Path of Illumination,” each of which was created by Baroque wonder-boy Gianlorenzo Bernini.

Acknowledging that the former Dan Brown film, Da Vinci Code, moved a bit slowly and was a bit stagey, director Ron Howard promises a dramatic movie that (plot aside) should provide plenty of Eternal eye-candy for lovers of Rome.

As the release date for the film grows near, Columbia Pictures has begun to hype Angels and Demons, releasing movie stills (see photos above) and setting up a super-spooky website (below) that lets you exercise your symbological skills.  If you can successfully solve the puzzles that are part of the Path of Illumination contest, you may win a trip to Rome.  So, go at it eCoolers!  Let the angels be your guides!

Angels & Demons Website

21
Mar

Streetside Sentiment in San Cosimato

Bench Scribblings in Rome

We’re passionate readers here at the eCool Compound.  It’s not just books that we read, of course.  There are certain people who frequent the eCool Compound who read anything and everything that crosses their line of vision: cereal boxes, free newspapers handed out on the street, every ad on every billboard, and, above all, the endless graffiti that’s splattered across all of Rome.

Some of Rome’s streetside scribblings are senseless. Others are objectionable.  Some rouse one’s curiosity, while others induce admiration.  It’s those with sentiment that we search out, however, like this teen-aged paint-penned commentary found on a bench in the playground in Piazza San Cosimato.

Our favorite part?  It’s the philosophical musing written in mint green:  Gli amici sono come le stelle…non li vedi sempre ma sai ke esistono, which translates to,  Friends are like the stars…you don’t always see them but you know that they exist.

20
Mar

Photo Friday: The Cup Bearer

Vatican Museums Photo by Susan Sanders

On this Photo Friday, photographer Susan Sanders brings us an image from the Hall of the Candelabra in the Vatican Museums.   Light rakes across a sculpture of a boy with a pitcher and cup, creating deep and dramatic shadows.

The photo is a drop-dead gorgeous one, but it’s also a reminder that the Vatican Museums — best known for the apartments of Julius II painted by Raphael and the Sistine Chapel — are filled with lovely artworks that most visitors miss entirely.

Often crowded with large groups on their way to see the Vatican’s greatest hits, the Hall of the Candelabra contains hundreds of Greco-Roman sculptures, all (or almost all) worthy of admiration.  Unfortunately, the herd mentality that characterizes most Vatican Museum visits makes it difficult to slow down and admire a few lovely pieces.  Nonetheless, Susan’s photo suggests that there are great rewards for those willing to ease the pace enough to enjoy some of the Vatican’s lesser-known treasures.

For more photos by Susan, visit her website: Rome With A View.

19
Mar

How to Dress A Roman Soldier & Build A Roman Fort

How to Dress a Roman Soldier Game

Here inside the eCool Compound (also known as sick bay at present), we’ve grateful to the 24 Hour Museum for putting us onto the National Museum of Scotland’s online Roman resources for kids.  We’ve been having lots of fun with the cute What Did Romans Wear Activity?, by which we’ve become significantly better educated about the clothing and armor of Roman soldiers.  Kids who  love Rome will enjoy dragging clothing and armor onto the body of a burly Roman soldier, figuring out the order in which they should be put on, and deciding which items were worn by the infantry and which by the cavalry.

Once your soldiers are dressed and ready to go, you might want to try your hand at building a Roman For, also on the website of the National Museum of Scotland.  Though their Where does the Roman Army Live? game lacks the charming burly soldiers of found in What Did Romans Wear?, kids probably won’t care, especially if they’re into fort-building and the careful planning of sieges.

To find more Rome-based online activities for kids, click on over to the 24 Hour Museum.  They’ve kindly done a round-up of some of the best ones.

Build a Roman Fort Activity for Kids




Calendar

March 2009
S M T W T F S
« Feb   Apr »
1234567
891011121314
15161718192021
22232425262728
293031  

Badge Farm

  • Firefox 2
  • CSSEdit 2
  • Textmate
  • Powered by Redoable 1.0