30
Mar
09

It Ain’t Easy Being Green

Whirlpool 6th Sense

I Believe in Advertising has posted some great ads for Whirlpool 6th Sense appliances that came out of the Milan Pubicis advertising agency.

The tagline says that Whirlpool 6th Sense appliances take care of the environment — an idea that’s further suggested by the illustrations.  That which graces the oven ad shows a verdant landscape shaped like a piece of cake, while that on the washing machine ad takes the same tactic, but shows a t-shirt shaped earthly paradise.

Advertising Agency: Publicis, Milan, Italy
Executive Creative Director: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Vincenzo Gasbarro,Salvatore Urso
Copywriter: Umberto Bartolini
Client Service Team: Elena Morandi, Francesca Roncaglia
Photographer: Roberto Prosdocimo
Post Production: Roberto Marchesi, Marta Capriotti, Federico Zerbinati

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