Some years ago, we published an excellent ad campaign for the Intrecci Hair Salon in Milan — it showed nuns whose elaborate habits were clearly covering up fantastic coiffures. We loved that ad campaign, both for it’s cleverness and it’s particular Italian-ness.
Thus, we were happy to see another Intrecci ad campign make an appearance on the I Believe in Advertising Blog. This one features models made to look like stone sculptures. While their bodies seem to be the product of a sculptor able to turn marble into flesh, their hair remains unfinished. The tagline reads: “To Be Finished at Intrecci.” The point is, we suppose, that the stylists at Intrecci are artists of the highest caliber.
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe, Luca Menozzi
Photographer/Illustrator: Stefano Torresani
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