On one of our many recent public transporation odysseys, members of the eCool team found themselves strolling down Via Cavour. It’s not the thoroughfare one would choose for an evening walkabout given the traffic, the fume-filled air, and the endless string of cheap tourist eateries. The experience proved rewarding nonetheless when we found ourselves face to face with an advertisement we’d seen some five years ago but failed to photograph — a failure that had left a regrettable hole in our encyclopedic collection of works of art used as advertising.
There, on the back of a bus stop sign was the much-longed for ad. Other posters that had been layered upon it over the years, served to preserve it (isn’t that so archaeological?) but have now had peeled away, leaving us with an image of Michelangelo’s David holding his nose and a clean-up-the-city tagline that reads, “You could cut the air with a knife in Italy’s cities.”
A survey around the eCool Compound suggests that things haven’t improved much since this version of the David first appeared in Italian cities some years ago — a fact suggested by the pollution-grey of the sky behind the sign.
Want more David? There’s a David made of Legos and Fat David as well as a photograph of David as homeland security.
