
Sporty eCoolers will remember that on 27 May, the UEFA Champions League Final will be held in Rome (the rest of you may need to refer to your Cliffs Notes to discover that the UEFA is the Union of European Football Associations and that the game will decide which club is champion of the European league).
A few weeks there was hot discussion about whether or not soccer fields should be set up around the Colosseum in celebration of this event. We’ll admit that we didn’t follow the discussion that closely and thought that the idea had been vetoed by various superintendents of archaeology and culture ministers — that is, until this weekend, when we began to see elegant little banners flapping on Rome’s bridges with images of the classical-urn-shaped trophy and an announcement that there would be some sort of soccer celebration in the valley of the Colosseum in upcoming days.
Around town there are other indications of just how eagerly Romans (and sponsoring corporations) are anticipating this event. Heienken, always a big advertiser in the Eterna, has really gone all out. They’ve built a Colosseum out of beer bottles in the Termini train station. The base on which the monument stands is “inscribed” with the date of the game in Roman numerals: XXVII. V. MMIX and the motto “History is made in Rome.”








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