Probably everyone who reads this site knows that the eCool team has a thing about the She-Wolf. We love her. Unconditionally. After all, she’s Rome’s urban icon.
We’re not purists however. We’ll take our She-Wolf shaken, stirred, commercialized, and multiplied. In fact, we love nothing more than an advertiser who decides to incorporate the She-Wolf into their campaign in a creative manner, and so, on a recent August giro through Rome (note the deserted streets in the photo above), we were pleased to discover that Binacci, a furniture company, is making clever use of our Roman heroine and her offspring.
The image shows the She-Wolf atop the pedestal she inhabits in the Capitoline Museums. Below her clamors a sextuplet of Romuluses and Remuses hoping for a bit of nourishment. The tagline reads, “Binacci multiples the benefits with discounts up to 50%.”
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