In celebration of the ongoing Fashion Week in Milan and in an effort to aid the earthquake-stricken region of Abruzzo, Italian fashion designers Donatella Versace, Alberta Ferretti, Anna Molinari for Blumarine, Veronica Etro, Silvia Venturini for Fendi, Consuelo Castiglioni for Marni, Angela Missoni, and Rossella Jardini for Moschino teamed up with Coca Cola to design fabulously fashionable bottles.
Though there are some great studio photos of these available, we’re more entertained by those that show over-sized versions of the bottles careening down the runway. Those above are by Alberta Ferretti (left), Missoni (center), and Consuelo Castiglioni for Marni (right).
While the Ferretti, Missoni, and Marni bottles are nice, it’s those by Versace (above) and Moschino (below) that are really fab. The pink convertible on the top of the Versace bottle (above) is really cute and anything that displays the witty Moschino aesthetic – even girly-girl Coke bottles – makes us happy.
The new designs – like those of Anna Molinari for Blumarine (below, left) and Veronica Etro (below, right) went on sale in Milan on 25 September. Profits from sales will be used to help young women from the Abruzzo area find scholarships that will enable them to further their educations.
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