If we had the space and the funds to install a pool at the Compound, we’d certainly hire Piscine Castiglione to design and install it for us. We became aware of this company some years ago when we stumbled upon their ultra-alluring ad campaign depicting a couch-pool that made our hearts pound.
Now they’re back at it with a nice piece of ad work by cayenne, an agency in Milan. One sees little putti or angels of the kind that embellish every baroque church in Italy floating in a chlorinated heaven and holding a sign that says, “Are you sure Paradise is up there?”
Advertising Agency: cayenne, Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Photographer: Daniele Poli
Published: September 2009
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