Archive for November, 2009

08
Nov

This Could Have Been an Ad for Sexy Lingerie

FernetBrancaOutdoor

We think this ad for Fernet Branca, an Italian amaro or “bitter” made of herbs and spices, that is usually served as a digestif after a meal but may also be served with coffee and espresso or mixed into coffee and espresso drinks.

The text atop the bottle reads, “This could have been an ad for sexy lingerie, but we bought the space first.”  Below the bottle, in smaller type, it says, “Life is Bitter.”

Here at the compound, we love amari or bitters, but recognize that they’re an acquired taste.  In an article in the Atlantic Monthly, Wayne Curtis described the process of learning to enjoy these quintessentially Italian drinks:

Your first sip of Fernet Branca, an Italian liqueur, will be akin to waking up in a foreign country and finding a crowd of people arguing in agitated, thorny voices outside your hotel window. It’s an event that’s at once alarming and slightly thrilling, and leaves you wanting to know more.

You can read the rest of his article here, in which he details a visit to the Fernet Branca factory and describes the drink as “the taste of a time that’s long since passed us by.”  Time is not passing by Fernet Branca’s ad executives, however, who seem to be keeping up with the times just fine.

Advertising Agency: Ogilvy & Mather, Copenhagen, Denmark
Copywriter: Mikkel Elung-Jensen
Art Director: Claus Collstrup

04
Nov

Aglio e Olio

Aglioween

We wish we’d seen these ad last week, but being still a bit in the Halloween spirit here at the Compound (and being generally charmed by the ads of Esselunga, an Italian supermarket chain, the advertising of which we’ve highlighted before) we thought we’d go ahead and drop these onto your screen despite the fact that Aglioween has already passed us by.

Esselunga’s ad designers showed a tendency to dress food up in funny costumes in 2008, the year that these sweet ‘n savories were released.  Aglioween – an ad in which heads of garlic or aglio have donned witches hats – is just hilarious.  And we love the American Gothic look of the aglio e olio or garlic and oil version below as well.

Agio-e-Olio

03
Nov

Calling All Angels

Calling-All-Angles

In June of 2008, our favorite street artists, Sten, Lex & Lucamaleonte did up Via Nuoro with some Dante images that still make us smile.   Though we haven’t ventured there lately ourselves, the infallible Wooster Collective posted more work by the same artists at Via Nuoro today and we had to share it immediately.

Wingless cherubs or putti seem to be tumbling out of the wall in this latest urban embellishment and it absolutely makes us swoon.

02
Nov

We Who Are About to Wiggle…

Bobble-Head-Gladiators

Over and over, we hear visitors to Rome complaining that there’s just nothing to buy in the Eterna that you can’t find elsewhere in the world as well.  We’re mostly in agreement: increasing globalization means that the Italian standards, whether Barilla pasta, Fendi bags, or balsamic vinegar, are almost as widely available in the US, Canada, Japan, or Sweden as they are in Italy themselves.

So what to bring family and friends from Rome?  You can make pilgrimages to tiny alimentari and to farms in out-of-the-way places hoping to find some divine food product produced only regionally and not distributed by way of cargo ships and 747s (such a task is not so difficult as it sounds).  But, should you be looking for something else – an object that’s funny and playful and as likely to appeal to a kid as to a grown-up foodie – then we think we’ve found a fabulous solution!

There’s a little store on the last block of Via dei Serpenti, just before the street intersects with Via Cavour, where you can pick up a couple of bobble-headed gladiators and a bobbing Roman Emperor that will make almost anyone giggle.  Various inhabitants of the eCool Compound have reason to walk by the store regularly and these swaying and nodding figures crack us up every time.   We ourselves haven’t purchased yet, but we warned that we’re going to start hoarding these babies soon.  Even better is the fact that they’re on sale: 1 goes for 15 euro while you can get 2 for 25 euro.




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