The folks at Leo Burnett have been making us laugh with the advertising campaign they put together for Clean & Pretty Professional Dry Cleaners. Ancient and medieval monuments are evoked by means of well-laundered towels, jeans, and dresses, as well as spotlessly clean underwear. We know that none of them are really Roman, but we love the terrycloth Acropolis (above) and the tidy whitey Pont d’Avignon (below), while the clothesline Stonehenge is simply a delight. The tagline reads: “Don’t let your clothes look older than they are.”
Here at the compound, we’re going to spend the day trying to arrange our own laundry in forms reminiscent of Rome. Should we achieve anything of architectural significance, we’ll be sure to let you know.
We spotted these cool ads on Ads of the World, where we’re told that the following creative people are responsible for their genesis:
Advertising Agency: Leo Burnett Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Hans-Juergen Kaemmerer
Copywriter: Florian Kroeber
Art Director: Claudia Boeckler
Photographer: Markus Georg
Art Buyer: Cornelia Richter
Account Supervisor: Monika Wuest
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