We just spotted this fabulous ad campaign on the great Blogging Pompeii site! To raise awareness of Visa’s sponsorship of a Pompeii exhibit at the National Museum in New Zealand, the TBWA\Tequila advertising agency devised a hot lava flow that ran around the baggage carousel in Wellington Airport! That’s hot stuff!
Advertiser: Visa
Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Producer: Mark Paisey
Retouchers: Paul Hewson, Grant Allen
Account Manager: Sam Attenborough
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