We’re soooooo grateful to the Blogging Pompeii site for posting this off the chart video, PompeiEffect’s Villa of the Mysteries, by PompeiViva. Like Blogging Pompeii, we don’t want to spoil the surprise by telling you what happens in the video, so you’ll have to trust us and watch it right away. Giggle, giggle.
Still not tempted? We will tell you that the figures in the famous Villa of the Mysteries fresco come alive in this video and tell their story in a very groovy way!
You can watch Pompeii Effect Villa of the Mysteries here.
We’re loving this ad campaign from a travel agency in Singapore called Vista a’la carte. When daily life becomes just too much, you can turn to Vista a’la carte for a bit of travel therapy — or so their advertising tells us. In the meantime, watch out for Roman Emperors throwing dishes and children who only seem to be cherubs!
Advertising Agency: Publicis, Bangkok, Thailand
Creative Director: Peerapat Peeraman
Associate Creative Director / Art Director: Weerawat Weerawatanakorn
Copywriters: Kittinai Wongsuwan, Sira Srisuparat
Illustrator: Touchapon Thannatrajdee
Print producer: Suthathip Sangaroon
Published: January 2010
We saw this on I Believe in Advertising.
Volkswagen has a great advertising campaign that riffs on the ubiquitous souvenir plates found in shops across Italy. The plates — meant to be reminders of summer vacations in Tuscany and Sicily — record one of the many ways in which a journey can go wrong for they depict broken down cars in beautiful Italian landscapes.
In the tagline, however, VW assures car owners that they’re on duty and available to help, even “on summer,” should such an unfortunate event occur.
Spotted on Ads of the World.
Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Illustrator: Volume 14
Photographer: FM Photographers
Published: June 2010
Anyone who loves Rome is probably passionate about the city’s #1 baroque artist, Gianlorenzo Bernini. And anyone who loves Bernini will be absolutely delighted by this ad for 3M cushion wrap!
In an effort to demonstrate the extreme softness of cushion wrap, the Creative Juice ad agency in Bangkok hooked 3M up with a series of images that animate Bernini’s Pluto and Persephone. At the top of the sequence, Pluto, god of the underworld, springs to earth, seizes the lovely Persephone, and commences to take the goddess to Hades and make her his wife. As they make their downward journey, the immortal couple engages fearlessly in some acrobatic diving, clearly assured that 3M will cushion their landing and allow them to assume the pose in which Bernini placed them.
We spotted this one on I Believe in Advertising.
Advertising Agency: Creative Juice\Bangkok\TBWA, Bangkok, Thailand
Chief Creative Officer: Thirasak Tanapatanakul
Executive Creative Director: Thirasak Tanapatanakul
Copywriter: Taya Soonthonvipat
Producer: Witsawut Nuchpoom
Art Director: Dasima Ongsiriwattana/Thirasak Tanapatanakul
Illustrator: Surachai Puthikulangkura/Supachai U-Rairat
Photographer: Surachai Puthikulangkura
Other Credits: Production House Producer: Somsak Pairew
As everyone in Rome is perfectly aware, the World Cup kicks off in just a few days and there are high hopes that the Italian team might repeat its 2006 victory.
While we in the eCool Compound enjoy a good Italian soccer match now and then and are looking forward to seeing the Azzuri in action, we’re also excited about ESPN’s clever advertising for their tournament broadcasts.
As one can see on I Believe in Advertising, ESPN has produced a whole series of ads, dedicating one to each participating country. Each image brings to life the history of that nation. The look of the artwork is inspired by hand-painted African art found in the streets and townships across South Africa, and the entire African continent.
In keeping with our classical interests on this blog, we’re showcasing the ads that feature the Italian and Greek teams — the Italians charge through an amphitheater filled with fans, slaying wild animals as they make their way to another victory, while the Greeks approach this athletic challenge as if it were an ancient-style Odyssey.
Advertising Agency: Wieden+Kennedy
Illustrators: AM I Collective
While browsing about at Ads of the World, we came across this very nice campaign for Shun, an Italian-Asian (or Itasian) restaurant on Via Tunisia in Milan. The illustrations are worth a careful examination: in the one above, the Italian Vespa has been transported into what appears at first to be a traditional Asian scene. A closer look reveals a clearly Milanese background.
And, the soccer version of this ad is equally wonderful with a typical Milanese streetcar rolling on behind the classically colonnaded courtyard in which the figures play soccer.
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art/ Art Director / Post Production / Illustrator: Francesco Fallisi
Copywriter: Francesco Emiliani
We’ve been spending a lot of time on Roman buses and trams in the past few weeks and nothing makes us happier than when we zip past one of these Radio Globo ads that have appeared streetside throughout the Eterna.
Radio Globo claims to be the local radio station that is most listened to in Rome. In fact, the station is so popular that even the colossal Constantine tunes in now and then.
The first step in learning a foreign language is that of laying a firm foundation. That seems to be the message of Inlingua‘s latest ad campaign for its Italian for Beginners courses. The clever ad shows the Leaning Tower of Pisa in construction and reads, quite simply, “Italian for Beginners.”
We spotted this the campaign on I Believe in Advertising where Inlingua’s French for Beginners and English for Beginners appeared as well.
Advertising Agency: TBWA\Instanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Director: Ozan Can Bozkurt
Copywriter: Volkan Karaka?o?lu
Account Director: Burcu Özdemir
Account Supervisor: Riella Adoni
Published: April 2010
We just spotted this fabulous ad campaign on the great Blogging Pompeii site! To raise awareness of Visa’s sponsorship of a Pompeii exhibit at the National Museum in New Zealand, the TBWA\Tequila advertising agency devised a hot lava flow that ran around the baggage carousel in Wellington Airport! That’s hot stuff!
Advertiser: Visa
Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Producer: Mark Paisey
Retouchers: Paul Hewson, Grant Allen
Account Manager: Sam Attenborough
Yes, we know that we showed you this last year. But some of you are new here. And others of you love Romulus and Remus as much as all of us at the eCool Compound do. So, we’re going to show it to you again.
Of the hundreds of uses to which the She-Wolf is put in Roman advertising, this is our all-time favorite, so we’re happy that it’s almost time for Motodays Roma and that their logo is once again embellishing the Eterna, as it’s been posted on billboards, buses, and signs citywide.
We like to think of Romulus and Remus wearing leather. And we’re betting the She-Wolf did as well.
