Archive for the 'Sports' Category

10
Jun

do-it-yourself Football Fans

DIY Football Fans by Samsung

If you’re reading this blog, there’s a good chance you’re supporting Italy in the Euro 2008 football championships–despite their brutal defeat by the Dutch last night. Maybe you’ve even dashed off to your local Standa to acquire Azzuri t-shirts and a variety of red, white, and green wigs (they come in both the curly- and straight-haired models).

Despite such full-blown enthusiasm, you may be finding that it’s just not as fun cheering for the Italians from your living room. You may be missing the experience of sitting jam-packed without thousands of other rabid football fans in the stadium at the Foro Italico. We certainly are!

If that’s the case, you’ll want to get busy creating Samsung’s DIY Office Toy Supporters. Download their four enthusiastic football fans, cut them out, and assemble them, and you’ll have a crowd of your own! Rino, Lillo, Igor, and Lina are currently on offer, but there’s more to come!

DIY Footbal Fans by Samsun

19
May

Tennis Immortals Take Rome by Storm

WTA Superheroes in Rome

Last week, Rome hosted the Internazionale BNL d’Italia–the Italian Open Tennis Tournament. For the second year in a row, Serbian Jelena Jankovic came out on top, defeating Alize Cornet, a young French qualifier in Sunday’s final match.

Even before the stars of women’s tennis hit the court last week, they hit the streets of Rome, filming an ad campaign that casts them as superheroes for the Sony Ericsson WTA Tour.

The number one ranking player, Maria Sharapova, wasn’t fond of the idea and made her thoughts known to the public. But, in the long run, she and some 30 other players shot video at six different locations ranging from the trendy Radisson SAS es Hotel to the stately Pantheon.The film shoot captured eight of the world’s Top 10 in varied scenes of a commercial film, directed by renowned French director Matthieu Mantovani. It will be launched at the Tour’s Wimbledon Player Party at Kensington Roof Gardens in London on June 19.

The campaign is designed to promote the Tour’s current and next generation stars, in their year-long race to the season-ending Sony Ericsson Championships - Doha 2008, where the Top 8 singles players and Top 4 doubles teams will do battle for season-ending glory.

Show above are:

top row: left, Ana Ivanovich at the Pantheon; middle, Daniela Hantuchova signing autographs; right, Venus Williams

bottom row: left, Jelena Jankovic; middle, Ana Ivanovich in Piazza della Rotunda; various players at a party at the Radisson SAS es Hotel

Via WTA website

16
May

Photo Friday: Behind the Scenes

Boys of Marble at the Foro Italico

Rome is currently playing host to the Internazionale BNL d’Italia–the Italian Open Tennis Tournament. The men played last week and Novak Djovokic was crowned “the new emperor of Rome” (as the Italian papers put it). This week the women have taken to the courts–but these aren’t your usual playing fields. In fact, over the course of the past months, Rome’s tried-and-true tennis stadium has been disassembled and a makeshift arena is home to the tournament during the construction of a brand new tennis center.

Boys of Marble at the Foro Italico

The makeshift stadium has been built over and above the early 20th century Pietrangeli arena (for photos, see here). Built by Mussolini as part of his Foro Italico, a complex dedicated to the cult of sport, the gorgeous Pietrangeli stadium is not large enough to house all of Rome’s tennis fans. Thus, a temporary stadium has been installed over its marble seats–and atop the marble sculptures of athletes that line its perimeter.

On this Photo Friday, Susan Sanders brings us evocative images of the Boys of Marble, now imprisoned by the stadium that rises above them. For more photos of Rome by Susan, visit her blog: Rome With A View.

Boys of Marble at the Foro Italico

22
Apr

Birthday of Rome: Roll the Cheese, Please!

Ruzzolone - Cheese Rolling in Via dei Fori Imperiali

For those of you who may not have been keeping up with events in Rome over the past few days, it’s important to note that yesterday, 21 April, was the 2761st birthday of the Eternal City.   Celebrations began on Saturday 19 April with a re-enactment of the ancient Parilia Festival in the Forum Boarium, and then continued on Sunday 20 April with a parade in which a thousand people dressed as centurions, gladiators, Vestal Virgins, senators, prisoners of wars, and goddesses strolled around the Colosseum.  (See our coverage here and here).

The events just described were staged by the Gruppo Storico Romano, but other celebratory events organized by the Comune di Roma and Legambiente were also on offer on the Via dei Fori Imperiali: Stalls showcasing food products particular to various small towns and villages across Italy were set up along the roadside while folk bands and demonstrations of traditional sporting events were given.

Among the strangest and most interesting of events was a demonstration of the Ruzzolone - a sporting event practiced only in the Umbrian village of Panicale - in which huge roundels of Pecorino cheese are rolled around town on Pasquetta, the day after Easter (Please note that in the demonstration of this event on Via dei Fori Imperiali, no effort was made to roll the cheese all the way around Rome, nor even to coax it into following the contours of the pomerium, the city boundary established by Romulus.  Darn!)

Ruzzolone - Cheese Rolling in Via dei Fori Imperiali

The event - as practiced in Panicale in Umbria - is described in fascinating detail here:

From the NY Times:  Mr. [Stew] Vreeland tells of the Ruzzolone in Panicale — the rolling of the cheese. A sporting event that combines elements of bocce and yo-yo, it is, Mr. Vreeland says, “as crazy as it sounds.” The giocatori, or players, send a nine-pound round of Pecorino cheese rolling on a course around the perimeter of the ancient, walled village. It is launched with a leather strap, wrapped around the cheese and pulled by a stick of wood. Spotters run alongside the cheese to mark where it falls. The winner — the player who completes the race course in the fewest strokes — gets the cheese.

Often the cheeses go careening into nearby olive groves or, as Mr. Vreeland wrote on his Web site, www.seeyouinitaly.com, “get wedged under the one Fiat Uno that didn’t get the No Parking message.” When the race is completed, the crowd is entertained by a bandaccia (literally “bad band”), with people playing pots, pans, cowbells, horns and a few actual instruments.

Kind of crazy, eh?  But that’s not all that was on display.  Crowds were also treated to a mighty display of tiro alla fune or tug of war - a contest that apparently has long been a favorite in Italian towns and villages.

Tug of War on Via dei Fori Imperiali

The competition was fierce - it was the azzuri against the rossi or the blues against the reds.  Both teams pulled to a rhythmic chant, each trying to gain ground with every grunt as the crowd yelled and cheered.

Tug of War in Rome's Via dei Fori Imperiali

Ultimately, the brute strength that was the blue team managed to exert their power over the reds, pulling their opponents over the magic line and declaring victory.  Are these gusy wearing azzuro the Italian National Tug of War Team?  We don’t know but it seems their jerseys suggest that might be the case.

Tug of War in Rome's Via dei Fori Imperiali

17
Mar

All Runs Lead to Rome

The 2008 Rome Marathon

Yesterday morning some 45,000 people from 76 different countries participated in the 14th Rome Marathon. The race began in Via dei Fori Imperiali at 09.00, against the dramatic backdrop of the Colosseum.

The route of the marathon wound up and down the Tiber River and past some of the most important parts of the city such as Piazza Venezia, Piramide, St Peter’s and Piazza di Spagna, with its most southern point being the basilica of S. Paolo and at its most northern point Rome’s Mosque.

Kenya’s Jonathan Kiptoo Yego outstripped his compatriot Philip Sanga Kimutai in the closing stages to win the Rome marathon on Sunday.

Kenyan Kiptoo Yego ran a personal best time of two hours, nine minutes and 57 seconds in windy conditions with Sanga Kimutai crossing the line just five seconds behind him.  Their fellow Kenyan Henry Kapkyai Kimeli came in third in a time of 2:10.17 after having led for a large part of the race.

Russia’s Galina Bogomolova won the women’s race with in 2:22.53, the fastest a woman has run a marathon on Italian soil.

Her compatriot Larissa Zousko was more than five minutes behind in second place with Hungary’s Aniko Kalovic third.

Richard Whitehead, 32 years old, who has had both his legs amputated, finished the course in 3:39:00 topping his personal best of 3:52:58.

And a few celebrities were spotted in the crowd…

Participants in the 2008 Rome Marathon

04
Jan

Roman Holidays: A Sporting Way to Celebrate

Ad from La Gazzetta dello Sport

In celebration of the holidays, La Gazzetta dello Sport has released some fabulous ads that play on Italy’s tradition of creating elaborate presepe or nativity scenes.

Tradition meets the cutting edge of sport in each of these ads for they depict carefully crafted wisemen and shepherds who celebrate the birth of Jesus in the most sporting manners.

Above, the three wisemen pedal furiously towards Bethlehem, holding their gifts of gold, frankincense, and myrrh in their hands as they go. But, these aren’t just generic wisemen figures! The Gazzetta dello Sport website gives the figures fictional identities, calling them Danil di Gaspare, Andy Melchiorre, and Eddy Baldassare (plays on the supposed names of the three kings - Caspar, Melchior, and Balthasar) and claims they’re competing in the biking world’s most important event, the Giro di Palestine.

Below, the soccer-playing shepherd known as Rove Sciath is shown in the historic match between Real Bethlehem and Atletico Nazareth, as he scores the winning goal for Atletico Nazareth. His formative years as a young soccer player were spent in Jordan and at 15 years of age he was acquired by Atletico Nazareth for the price of an ox and an ass and by 18 was competing in the big leagues. Now, to celebrate his big victory, he’ll be performing a multiplication of loaves and fishes.

Ad by La Gazzetta dello Sport

17
Sep

Rome Runs

CorriRoma

On the night between Saturday 15 September and Sunday 16 September, some three thousands runners took to Rome’s streets at 12:30am to participate in an annual nightime run called CorriRoma and organized by the Rome Marathon club.  The 11 kilometer course took participants around some of Rome’s most celebrated ancient monuments, including the Colosseum, as seen above.
A Moraccan runner named Laalami Cerqauoi was the first of the men to complete the course, crossing the finish line in 33 minutes and 22 seconds, while Barbara La Barbara from Palermo finished as the first woman in 39 minutes and 30 seconds.

12
Sep

The Cult of Sport

Indoor Swimming Pool at Rome's Foro Italico

Long before Nike’s “Just Do It” slogan became the mantra for a health and fitness generation of Americans, the cult of sport was promoted and glorified in service of the Fascist regime that ruled Italy from 1922-1943.

In keeping with his belief that a fit country was a strong country, Fascist Dictator Mussolini commissioned the construction of the Foro Italico, a giant sport complex on the north edge of Rome, in the 1930s. Originally known as the Forum of Mussolini, the complex was conceived as a temple dedicated to the Fascist cult of athleticism, an idea that finds its expression in sculptural and mosaic decoration.

Mosaics at the Indoor Swimming Pool at Rome's Foro Italico

Today, you’re most likely to visit the Foro Italico today to attend a soccer match (it’s home to both the Roma and the Lazio teams and the stadium has been rebuilt since the time of Mussolini) or the world-class tennis tournament that takes place each year in May. But, not to be missed, is the spectacular indoor swimming pool, the walls of which are decorated with mosaics designed by Gino Severini, Angelo Canevari, Giulio Rosso, and Achielle Capizzano, and created by masters and students from the Scuola Irene of Spilimbergo, in the North-East Italian region of Friuli.

The giant mosaics are done in a style that’s typical of Mussolini’s art and architecture, paying homage to the modernist aesthetic of the early twentieth century, while simultaneously giving a nod to the glorious classical art of Rome’s ancient past.

Mosaics at the Indoor Swimming Pool at Rome's Foro Italico

Why such interest in the glorification of sport? Peter Bondanella explains the Fascist obsession with physical exercise in his book The Eternal City: Roman Images in the Modern World (University of North Carolina Press, 1987. pp. 192-193):

The Forum [of Mussolini] was intended to celebrate sport and strenuous physical exercise. Fascist leaders like to picture their regime as a youthful one. After all, the fascist humn was “Giovinezza” (”Youth”), and not only Mussolini but a number of party leaders often had themselves photographed in various sporting poses. Some leaped over drawn bayonets or through burning hoops to demonstrate their physical fitness and personal courage. “Physical culture,” as the Fascists like to call it, was an important aspect of the regime’s ideology.

Foro Italico: Largo Lauro de Rossi, 3.

Mosaics at the Indoor Swimming Pool at Rome's Foro Italico

22
Aug

Produit en Italie

Nike Italy Ads based on Vintage Italian Graphic Design

via IHT:

These utterly awesome Nike print ads (yes they were released in 2006, but we’re still in love with them so we’re covering them today) are plays on classic Italian graphic design of the 1940s, 50s, and 60s. The ads feature the stars of the 2006 World Cup winning team, like Fabio Cannavaro, Andrea Pirlo and Materazzi and have witty quips alluding to Italian dominance in soccer - and taking a few subtle stabs at the French team defeated by the Italians in the final match.

For example, the poster bearing the likeness of Cannavaro hoisting an ice cream cup (below, right) promotes the “Coppa Cannavaro,” a would-be gelato brand that, according to the poster, is “the envy of the world.” Cannavaro, the Italian team captain, was the first player to hoist the World Cup trophy when Italy won the match.

Nike Italy Ads based on Vintage Italian Graphic Design

What has this to do with the French? The posters all feature a “produit en Italie” tagline (that’s French for “made in Italy,”) - a slight touch likely to entertain Italian viewers.

The Materazzi poster (above, left) makes a more pointed reference to the most- discussed event of the World Cup championship game, depicting the player in the shape of an armoire, as a stylized representation of a fictional furniture brand called “Armadi Materazzi.” Its cheeky slogan: “Solidità mondiale testata a prova di testate” - that is, “Proven, world-class strength, headbutt-proof.”

Carlo Cavallone, a copywriter at Wieden + Kennedy in Amsterdam, the agency that created the campaign for Nike, said the ads were intended to “rub it in a bit, but without being chauvinistic.”

“It’s meant to be a celebration, to show a bit of national pride,” he said.

Nike Italy Ads based on Vintage Italian Graphic Design

Many thanks to a reader who left a comment letting us know that there’s also an animated version of the Cannavaro Nike ad on YouTube.

Agency: Wieden+Kennedy, Amsterdam
Creative Directors: Mark Hunter, Alvaro Sotomayor
Art Director: Anders Stake
Copywriter: Carlo Cavallone
Accounts: Lorenza Montorfano, Jasmina Peri
Art Buyer: Andrew Koningen, Caroline Svensson
Project Manager: Katie Miller
Executive Creative Directors: Al Moseley, John Norman
Design Collective: Happycentro, Sintetik

23
Jun

Fight Club

Night of the Gladiators 1
Via Fightnews.com and La Repubblica: In an effort to breathe new life into the Italian boxing scene, an Italian company called Sports Promotion hosted an imperial-style event last night. A Euro title cruiserweight clash took on gladiatorial overtones as it was staged on Piazza del Colosseo where the fourth-century Arch of Constantine served as a backdrop. Local hero Vincenzo Cantatore (whose record is 32-4-1 and includes 27 knockouts) fought Ukranian Alexander Gurov (39–1, 33 knockouts) in a challenge for the crown. The fighters wowed the crowds by going 12 rounds before Italian fighter Cantatore managed to secure his victory.
Night of the Gladiators 2




 

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